Holiday Online Shopping Trends

HOLIDAY 2015 ONLINE SHOPPING TRENDS $492 $142 20% average spent per online transaction of overall holiday sales occurred between average spent on online holiday purchases +4% from 2014 +10% from 2014 Thanksgiving and Cyber Monday HOW MUCH AR MERS SPENDING $343 $146 $139 $86 $87 +3% +12% -6% +12% -7% © Flowers, Food, * & Gifts EE Office CdJ Supplies Apparel Computers & Electronics Health & Accessories & Beauty WHEN ARE CONSUMERS SHOPPING? THANKSGIVING Thanksgiving shopping is on the rise as retailers start promotions early. Thanksgiving accounted for 3.8% of all holiday sales (up +11%). 26 $164 average transaction 3.8% of all holiday sales +8% +11% since 2014 BLACK FRIDAY Black Friday is slowly losing importance as consumers spread out their shopping. Black Friday contributed 4.8% of all holiday sales (down-3.4%). 27 $146 4.85% of all holiday sales average transaction +8% 3.4% since 2014 CYBER MONDAY Cyber Monday is still the largest holiday shopping day at 6% of holiday sales, but it contributed -14% less than last year. 31 $135 average transaction 6% of all holiday sales +12.5% -14% since 2014 WHAT DAY ARE THEY SHOPPING? SUN MON TUE WED THU FRI SAT Consumers are shopping at work and not just on Cyber Monday. Monday was the most popular shopping day throughout the holiday season. Splender Splender.com Splender is powered by Cartera Commerce Inc., the largest provider of company-based shopping loyalty programs in the US. Splender analyzed more than 4 million transactions at 800+ U.S. retailers during the holiday shopping period (11/1 - 12/31).