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Holiday Marketing Tips, Pointers & Best Practices

HOLIDAY MARKETING BEST PRACTICES TIPS POINTERS PROMO CAMPAIGN PLANNER HOLIDAYS, EVENTS, CELEBRATIONS & SEASONS FOR THE REST OF 2012 MARKETING THEME NEW SEASON OBSERUED HOLIDAY SPECIAL OCCASION CELEBRATORY HOLIDAY Back to School London Summer Olympics post-Holiday Sales New Year's Day 1st 1st - 12th Friendship Day MLK Jr. Day 21t 5th AUG JAN '13 2012 |OCT 31* - Halloween AON ост 24th - United Nations Day 16th - National Bosses Day 26 - Cyber Mondlay 23d - Black Friday 22nd - Thanksgivino gin - Columbus Day 12th - Veteran's Day Breast Cancer Awareness Month 6th - Election Day 1st - All Saint's Day Holiday Shopping Begins MLS MLB OFL NHL ПВА MAR - OCT APR - OCT SEP - FEB SEP - APR OCT - APR PREPARE YOUR MARKETING CAMPAIGN SCHEDULE FOR THE HOLIDAY SEASON I Increase your campaign frequency during the three weeks prior to a holiday. PRE-HOLIDAY HOLIDAY POST- HOLIDAY Try increasing your frequency during the 3 weeks prior to the holiday. Don't forget to follow up with any post-holiday sale emails and/or offers! Week 1 Week 2 Week 3 Week 4 Holiday Week 6 Week 7 TOP THREE HOLIDAY OFFER CAMPAIGNS FREE EXPRESS SHIPPING BUY MORE SAUE MORE POST HOLIDAY SALE TOP DAYS FOR HOLIDAY SALES CONUERSIONS $$$$ $$ $$ $$$$ 23% BLACK FRIDAY (DAY AFTER THANKSGIUING) $$ $$$ $$$$$$$$$S $$$$$$$$$$ 17% NOVEMBER 28TH 17% NOVEMBER 30TH 17% DECEMBER 6TH S$$ $$ 16% $$$ $$$ CYBER MONDAY (MONDAY AFTER THANKSGIUING) $$$$ $$$$$$$$$$ 18% DECEMBER 18TH GOSSIP • GOSSIP • GOSSIP WORD-OF-MOUTH IS THE TOP WAY TO GET YOUR BRAND & PRODUCT OFFERINGS NOTICED! 31% 8% 25% 26% 10% 31% - WORD OF MOUTH 25% - ONLINE ADUERTISING * TOP MARKETING TACTIC 18% - ONLINE COUPONS 26% - SOCIAL MEDIA 8% - EMAIL MARKETING SHOPPERS WANT DEALS, DEALS, & MORE DEALS! CONSUMER TAKE - WHAT WILL BE THE MOST IMPORTANT FACTOR WHEN MUNZIXI SHOPPING ONLINE THIS HOLIDAY SEASON? 42% SALES & PRICE DISCOUNTS 8% |6% 30% QUICH & EASY CHECHOUT PROCESS E CONSUMER 14% QUALITY MERCHANDISE TAKE 8% HASSLE-FREE RETURN POLICY 6% %8€ HELPFUL CUSTOMER SERUICE REACH YOUR TARGET AUDIENCE TEST • TEST • TEST SEGMENT • SEGMENT • SEGMENT TORN BETWEEN TWO ADS? TEST THEM BOTH! SOME THINGS TO TEST: SEGMENT THESE SITE VISITORS & GET THE BEST BANG FOR YOUR MARKETING BUCH: - HEADLINE TEXT: ENGAGED NON-PURCHASERS: Try creating a headline with all capital letters to catch the attention of your audience. Shoppers who have visited your site two or more times in the past - BACKGROUND COLOR: Try varying your background colors based on the season and/or your brand colors. - CART ABANDONERS: Shoppers who have placed items in their cart, but never check out - BUTTON SIZE AND COLOR: LOYALTY SHOPPERS: Make sure your button size is big enough to easily click on and the color attracts buyers' eyes. Shoppers who frequently purchase from your site - NEW CUSTOMERS: - PERSONALIZATION: Shoppers who are first time visitors A simple message that says "VWelcome Back!" or "Thanks Loyal Shopper!" can go a long way for your customers. - HIGH VALUE SHOPPERS: Shoppers who spend above a certain dollar amount every month OFFER OR INCENTIVE: Differ your offers to see which one shoppers prefer. We suggest Free Shipping vs. 10% Off. 5 WAYS TO INCREASE YOUR HOLIDAY MARKETING EFFORTS НАРРY HOLIDAYS NEWSLETTER SALE HOLIDAY DEALS GIFT BUNDLING GREETING CARDS UOLUNTEER NEWSLETTERS THE HOLIDAYS ARE A BUNDLE SIMILAR USE THE HOLIDAYS AS A THIS IS ALWAYS A CONSUMERS WILL BE GREAT TIME TO TAKE COMPLIMENTARY CHANCE TO SEND YOUR GREAT WAY FOR YOUR SURFING THE WEB MONEY OFF A PRODUCT PRODUCTS TOGETHER TO CUSTOMERS AN ECARD BUSINESS TO SHOW ITS LOOKING FOR GIFT IDEAS OR SERUICE! MAKE PRODUCT GIFT OR EMAIL LETTING SUPPORT IN THE COM- OR SPECIAL DEALS, USE BASKETS SO SHOPPERS THEM KПOW НOW MUNITY AS WELL AS TO A NEWSLETTER TO SHARE FEEL LIKE THEY ARE MUCH YOU APPRECIATE MARKET YOUR BRAND. YOUR PRODUCT GETTING MORE FOR THEIR BUSINESS. OFFERINGS, HOLIDAY PROMOS, AND/OR GIFT IDEAS! THEIR MONEY. S STEELHOUSE SteelHouse is an eCommerce marketing company that specializes in Behavioral Commerce. Learn more at Sources: SteelHouse's Behavioral Commerce Platform, Media Post, Amazon, NRF's 2011 Holiday Consumer Intentions and Actions Survey. Fall Savings Specials 3rd - Labor Day gih - Grandparents D 11h - Patriots Day d. Day of Peace 42% 21* - Intl., | 220 - Autumn SEP 314 - New Year's Eve 26th - 1ª - Kwanzaa 25th - Christmas 21* - First Day of Winten gth - 16th - Hanukkah sesesesesseseses Gifts, Gifts, Gifts! sesSusesss

Holiday Marketing Tips, Pointers & Best Practices

shared by SteelHouse on Jul 17
Don’t let the holidays pass you by! Prepare your holiday marketing campaigns ahead of time with SteelHouse’s latest infographic. Discover what the top days are for holiday sales conversions, the ...




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