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Holiday Marketing 2012

Digital Marketing for the Holidays Online shoppers in the US will spend $54.47 billion this holiday season, up 16.8% 2012 Online Holiday Spending (in Billions) 88% of Internet Users 60 Will Browse or Research $54.47 Products Online in 2012 12% 50 $46.63 $40.04 88% 30 66% of Small Business Customers Used the 20 아 Internet During their Product Search 34% 10 66% 2010 2011 2012 Mobile Commerce 90% of Mobile Searches Lead to an Action. Nearly 40% of Social Media 25% of Smartphone Users Will Use their Phone to Look Up Retailer Information such as store Users Access Networks From their Mobile Phone Half Lead to a Purchase hours, locations, and Directions 40% 25% 90% Mobile Device Uses Find Stores 67% 59% 51% 45% Compare Prices Product Info Read Reviews Find Coupons 41% Scan QR Codes 40% 뉴쇼 20 40 하 50 60 70 80 100 RO. 100 Search Engine Usage e Google For the Holiday Season Google Search I'm Feeling Lucky 20% 46% 93% 75% 20% of Google Searches have never been searched before. 46% of all searches 93% of online 75% of searchers never scroll past the first page of are for information experiences begin about products or services. with a search engine. results. Social Media 90% of consumers trust peer recommendations while only 14% trust advertisements 90% SHOP 70% of active online adult social networkers shop online, 12% more likely than the average adult Internet user 70% Social gamers will buy $6 billion in virtual goods by 2013; as basis for comparison, moviegoers will only buy $2.5 billion in real goods 4.8 billion people now own mobile phones. Just 4.2 billion own a toothbrush. It's Time to Get Digital Designed by Adam Justice Brought to You By Social Media Sun 2012 Social Media Sun ...- ..- -.- SOURCES EDIA SUN SOCIAL -National Retail Federation - - - - - - - Consumer%20Business/us_retail_AnnualHolidaySurvey_2011_pr_102611.pdf

Holiday Marketing 2012

shared by etelligence on Nov 12
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Infographic showing how online holiday spending is increasing, and how consumers are using technology to make purchases and supplement their shopping. Suggests Social Media, Mobile, and SEO are 3 key ...


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