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The History of Content Marketing

A BRIEF HISTORY OF CONTENT MARKETING For years brands have been telling (4200 B.C. |1895 One of the first signs of custom publishing found in cave paintings stories to attract & John Deere launches customer magazine retain customers. Here are a few The Furrow launches in 1895 and now Loosely translated to "6 ways a spear can save you from wild boar." has a 1.5 million circulation in 40 countries great examples. and 12 different languages. JELL-O 1900 1913 1904 Michelin develops The Michelin Guides Jell-O Recipe Book Pays Off Burns & McDonnell Engineering Launch Benchmark 400-page guide, now with its iconic red cover, helps drivers maintain their cars and find decent lodging. Kansas City engineering and consulting firm, Burns & McDonnell, launches Benchmark magazine (still produced today). Jell-O distributes free copies of a recipe book that contributes to sales of over $1 million by 1906.? GIJOE 1982• -1922 DUZ 1930s Hasbro partners with Sears launches Marvel to create G.I. Joe World's Largest Store radio program The station helped keep famers informed during the deflation crisis with content Comic Book - Leads to P&G begins foray into radio soap operas with brands such as Duz & Revolution in Toy Marketing The comic book series launches in 1982, spurring the G.l. Joe pop culture phenomenon. It was the first comic book ever advertised on TV and later led to a cartoon series. OXYDOL Oxydol - hence the "soap opera!" ³ supplied by Sears' Roebuck Agricultural Foundation. BRICK KİCKS 1996 1985 UK Sees Boom in Customer Magazine Market 1998 1987 Custom Placeware, a spin-off of Xerox's PARC Laboratory, starts offering web conferencing services as club Publishing Council is born LEGO launches Brick Kicks magazine 2001- (Now LEGO Club magazine) 2004- > Spend on Custom Content Nears Microsoft Launches First Major Corporate Blog, Channel 9 $20 BILLION Sherwin Williams launches STIR magazine for commercial interior designers and architects > Penton Custom Media, in Cleveland, Ohio, begins use of term "CONTENT MARKETING" COLOR 2006 2007 7of the top 10 UK Newsstand Publications Are Corporate 2005 Nike+ Launches BULLETIN LiveVault's John Cleese Video Goes Viral Blendtec uploads first video on YouTube through * series Will It Blend? Video targeting IT managers Over 6 million views and has over 250,000 downloads in 385 thousand subscribers. Leads to 700% growth in revenue. a few months (this is before YouTube). Global Brands Nike & Apple partner to create a product to map runs and track progress. Red Bull launches Red Bulletin magazine 2008 American Express launches OPEN Forum P&G launches Get Content Get Customers, the Handbook for Content Marketing, GET CONTENT OONGGI GET P&G's content site for teen CUSTOMERS Now key resource for small business, pages views grow 23x in just 2 years. girls found to be four times more ie is released effective than traditional advertising by Forrester. 25% OF MARKETING 2010 Cm BUDGETS spent on MARKETING - content marketing, 88% of all brands use content marketing Content Marketing Books Flood In CONTENT 2011 CMI is Born INSTITUTE CONTENT STRATEGY Chief Content Officer > Content marketing spend in the UK nears £1 BILLION magazine WHAT STORIES SHOULD YOU BE TELLING? CMI launches Managing Content" Marketing Chief Content Corent Officer magazine in print and digital. content marketing world Creativrdlicnce Coca-Cola Releases Content 2020 September 2011- Content Marketing World is born The Coca-Cola Content 2020 marketing plan focuses on branded storytelling at the center of all Coca-Cola marketing. |CONTENT MARKETING WORLD 2012 SEPTEMBER 4-5-6, 2012 • COLUMBUS CONVENTION CENTER • COLUMBUS, OH www.CONTENTMARKETINGWORLD.COM Sources: 1 - Aprix Solutions - • 2 - http://library.duke.eduldigitalcollections/eaa_CK0029 3 - 4 - 5 - 6 - Additional Sources: • •• • • • • http:/ • http:/ • http://www.contentmarketinginstitute.comlchief-content-officer

The History of Content Marketing

shared by kcatoto on Mar 26
This History of Content Marketing infographic is based on the Content Marketing World Timeline Video from the Content Marketing Institute.


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