The History of Advertising

A BRIEF HISTORY OF ADVERTISING 4000 B.C. THE EARLIEST KNOWN WALL PAINTING 1ST BORN "BILLBOARD 3200 B.C. WRITTEN LANGUAGE FIRST APPEARS IN MESOPOTAMIA 3,000 B.C. PAPYRUS APPEARS IN EGYPT USED FOR POSTERS AND SALES MESSAGES 450 B.C. EAT AT WU'S CHINA USES SMOKE SIGNALS TO COMMUNICATE ALONG GREAT WALL. ON-AIR ADVERTISING IS BORN 100 B.C. ANCIENT ROME POPULARIZED POLITICAL POSTERS AND CAMPAIGN ADVERTISING, INCLUDING THE BIRTH OF NEGATIVE CAMPAIGN ADS. VOTE FOR CAESAR THE WALLS OF POMPEII WERE BLANKETED WITH MESSAGES IN WHAT COULD BE CONSIDERED THE EARLIEST EXAMPLE OF BILLBOARD ADVERTISING. 79 A.D. TRADERS POPULARIZE THE CRYING OF WARES AT THE STOURBRIDGE FAIR IN ENGLAND, PERHAPS PROMOTING MEDIEVAL SNUGGIES. 1040 THE CHINESE INVENT THE FIRST MOVABLE TYPE PRINTING SYSTEM. THIS LEADS TO THE CREATION OF FONTS AND TYPOGRAPHY. 1211 GUTENBERG INVENTS THE PRINTING PRESS. MASS PRODUCTION OF WRITTEN ADVERTISING IS MADE POSSIBLE. 1440 FIRST NEWSPAPER AD PROMOTES A BOOK: "THE DIVINE RIGHT OF CHURCH GOVERNMENT." 1647 BENJAMIN FRANKLIN INCLUDES ADVERTISEMENTS IN HIS PENNSYLVANIA GAZETTE. 1729 THE BILLBOARD APPEARS IN NEW YORK TO ADVERTISE A CIRCUS. 1835 TRAVELING SALESMEN AND MEDICINE MEN PAINT PRODUCTS AND SLOGANS ON THEIR WAGONS. THE TERM "SNAKE OIL SALESMAN" IS COINED. Ш 1830 WOODBURY SOAP INTRODUCES "SEX APPEAL" INTO ADVERTISING WITH ITS "SKIN YOU LOVE TO TOUCH" CAMPAIGN. EDISON'S ADVANCES IN RADIO TECHNOLOGY VASTLY IMPROVE AERIAL MESSAGING. SMOKE SIGNALS NO LONGER BEST ON-AIR AD CHANNEL. 1911 1885 1921 FEDERAL GOVERNMENT PLANS NATIONWIDE INTERSTATE HIGHWAY SYSTEM, WHICH NOW REPRESENTS OVER 46,000 MILES OF POTENTIAL BILLBOARD LOCATIONS. 1922 RADIO ADS BEGIN, WITH THE FIRST COMMERCIAL ADVERTISING AN APARTMENT COMPLEX IN NEW YORK. 1925 FIRST PUBLIC DEMONSTRATION OF TELEVISION 1941 BULOVA MAKES FIRST TV COMMERCIAL 1957 BOEING HELPS POPULARIZE COMMERCIAL AIR TRAVEL. PASSENGERS ARE UNSURE WHAT TO DO WITH THEIR HANDS UNTIL THE INTRODUCTION OF SKYMALL. 1967 SUPER BOWL I USHERS IN WHAT WILL BECOME THE MOTHER OF ALL ADVERTISING EVENTS. 1990 1975 THE WORLD WIDE WEB IS INVENTED, LEADING TO THE LARGEST SHIFT IN MEDIA BUYING SINCE THE RADIO. ANOTHER WAR BEGINS: THE "PEPSI CHALLENGE" LEADS TO THE COLA WARS. 1995 POP-UP ADS BEGIN TO ANNOY INTERNET USERS THE WORLD OVER. 2000 $$$ GOOGLE INTRODUCES ADWORDS 2005 HUMAN AD SPACE SELLS FOREHEAD REAL ESTATE TO ADVERTISERS: HTTP://WWW. HUMANADSPACE.COM 2008 (0 TINY ADS APPEAR WITHIN SMARTPHONE APPLICATIONS. 2011 RON ARTEST CHANGES NAME TO METTA WORLD PEACE. ADVERTISERS WONDER IF PLAYERS WOULD CHANGE THEIR NAMES FOR MONEY... 2012 00 TV ADVERTISING BRINGS IN $140 BILLION, GOOGLE ADVERTISING NETS $43 BILLION, AND ADVERTISING UPSTART FACEBOOK MANAGES $4.28 BILLION. SO...WHAT DOES THE FUTURE? OF ADVERTISING L0OK LIKE BRIEF HISTORY D ADVERTISING BUYING MOON AD SPACE Ad Ad Ad Ad Ad Ad ORBITAL BILLBOARDS PERSONALIZED, HOLOGRAPHIC ADVERTISEMENTS IMPLANTED DREAM ADVERTISEMENTS http://adage.com/century/timeline/ http://www.1911encyclopedia.org/Advertisement http://en.wikipedia.org/wiki/Advertising http://en.wikipedia.org/wiki/Town_crier http://www.findingdulcinea.com/news/sports/2010/april/Myth-of-Pheidippides-and-the-Marathon.html http://www.xtimeline.com/evt/list.aspx?id=71829 http://books.google.com/books/reader?id=IFU2AAAAMAAJ&printsec=frontcover&output=reader&pg=GBS.PA44 * BUY THIS APP *