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The High Street Loses Almost Half Of All Showroomers To Competitors

THE HIGH STREET LOSES ALMOST HALF OF ALL SHOWROOMERS TO COMPETITORS of shoppers went in-store to check something they planned to buy online of shoppers used 16% mobile in-store to check prices elsewhere How do shoppers showroom? Access offers Read reviews Looking for a BETTER PRICE VALIDATING their decision Compare prices Research features Scan barcodes Take photos of a product it 44% of shoppers 56% GO & BUY with another brand of shoppers STAY &BUY in-store or online 74% of shoppers would be happy to be sent text or email promotions while using in-store WiFi 45% of shoppers would leave a store and buy online when the price is just 2.5% lower than in store 44% of consumers would like to use a mobile app to support in-store shopping 81% of shoppers would pay for a superior customer service Nearly 70% of shoppers have ditched a brand following a poor mobile experience Importantly 92% of those have gone straight to a competing brand and made a purchase 48% of smartphone owners have had their decision to purchase an item in a store influenced by their phones 20% of people have ordered an item online for in-store collection HOW CAN RETAILERS CONTINUE TO COMPETE WHILE SHOPPERS SHOWROOM? Be in the right place, at the right time Create innovations Add value to the in customer service experience V Invest in your mobile experience O Provide coupons that can be used in-store and online V Ensure the deals you offer shoppers are personalised for them Connect your channels for better cross promotion O Offer a Click and Collect service V Give your customers exclusive extras V Invest in customer service (from store to call centre) O Allow shoppers to pay in-store with their mobile Use technology to enrich the experience in-store Where we got the statistics from... - Foolproof 2013 Christmas shopping survey - - cent-of-uk-smartphone-owners-use-their-phone-for-a-shopping-activity-in-store/ - - -

The High Street Loses Almost Half Of All Showroomers To Competitors

shared by elainemcvicar on Feb 22
The high street loses almost half of all 'showroomers' to competitors. What is showrooming, how to people do it, and how can retailers continue to compete?






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