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Hey, Check Out Those Cans!

NO Sweat In 2007, Coca-Cola's grand identity overhaul was lauded for championing simplicity, shedding fake water droplets for solid red. Indecision In January '07, Pepsi announced it would roll out 35 new packaging designs-one every three weeks. PEPSİ Coke наveанеаrи Each year since 2008, Diet Coke has donated space on its cans to raise awareness about heart disease. Cheap Labor Pepsi offered $10,000 for the voter-selected winner of a crowd- sourced design contest, promising to run it on 500 million cans. PEPSI SiIarsty For the 2010 Vancouver Winter Olympics, Coke gussied up as a sports drink. Coca Cola I Worth iY Pepsi's $1.2 billion, three-year global rebrand was ridiculed for its logo's pretentious 27- page rationale-and for looking like a sail. pepsi On a Boat Coke showed up Pepsi's nautical logo with a 2010 summer line (also wearing flip-flops). Sweet Nostalgia In April '09, Pepsi first tested out its sugar-sweetened Throwback product with a new take on a 1940s logo. EPSH OL throwback Close Up This fall, Diet Coke favored the farsighted, zooming in to focus on just one piece of its logo. pepsi BOO Rolled out during Fashion Week GDay, Brand Last month, Coke cans Down Under got generic human monikers, Like "Mum," while bottles bore popular Aussie Produci Scorn The Internet greeted Pepsi's '09 Halloween costume with punny cries of contempt. earlier this year, Pepsi's "skinny can" drew the ire of anti-eating disorder activists. Share a Coke with your Mate names. cal carb sug Lce Cold Cause Coke's first snow-white cans hit shelves this month to help save the brand's furry arctic mascot. PEPSI boca-Coa Throwback dei Re Sgar Nostalgia, Redux In March, Pepsi made its Throwback brand permanent with this white look. 355 l cola 2007 pepsi 2008 Coca-Cola classic 2009 2010 2011 Coca-Cola Coke

Hey, Check Out Those Cans!

shared by kcatoto on Jan 24
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People seriously love their cola cans. Yet Coca-Cola and Pepsi are always tinkering with their packaging. The two regularly funnel marketing dollars into limited-run editions, and occasionally spend e...

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Adweek

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Business
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