Healthcare Marketing 2015 by the Numbers Healthcare Marketing in 2015 What Do the Numbers Tell Us? DID YOU KNOW? Pharmaceutical companies have drastically reduced sales forces between 2006 and 2014 Pharmaceutical Sales Representatives in the United States 100,000 60,000 $2.6 Billion 242.6 2006 2014 40% Decrease As sales forces continue to shrink, companies are relying more upon advertising, PR, digital and social media to market their products New Requirements Under Obamacare The average cost to bring a drug to market in 2014. Starting in 2015, companies with 50 or more employees are required to provide health insurance to employees, or face fınes. Industry, payors and providers recognize the value and the potential of personalized medicine to improve patient care and reduce healthcare costs. The cost of sequencing a human genome went from an estimated $300,000,000 in 2001 to approximately $1,000 in 2014. Resource - MANA LLC 2015 Healthcare Marketing Report: >> Between 2006 and 2011 there was a 75% increase in investments in personalized medicine by industry. MANA Copyright 2015, MANA LLC

Healthcare Marketing 2015 by the Numbers

shared by MANA-LLC on Jan 07
This infographic takes a look at key trends impacting healthcare marketers in 2015.



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