Handy hints on building an email list
HANDY HINTS FROM REDIC ON BUILDING AN EMAIL LIST 1 HAVE YOUR EMAIL SIGN UP IN A PROMINENT POSITION Where do the top 30 UK online retailers position their email sign up? Home About Shop Contact SIGN UP HERE 30% above the fold 40% no prominence 30% in the nav (2 MAKE SURE YOU HAVE A FORWARD TO A FRIEND BUTTON Percentage of customers who forward retail email offers 55% 57% 3 INCENTIVISE EMAIL SIGN UP* Do the top 30 UK online retailers incentivise email sign up? 40% 3% offer a discount 57% present benefits 40% offer no incentive at all 3% Out of every 10 fashion retailer websites... 2 offer a discount 4 offer no 4 entice visitors by showcasing benefits for subscribers incentives at all 4 MAKE USE OF SOCIAL MEDIA! Over 845,000,000“ active facebook users – that's approximately 1 in every 8 people on the planet! Twitter has 140,000,000 users* SOURCES: *TOP 30 UK ONLINE RETAILERS ACCORDING TO HITWISE (NOVEMBER 2011) | EPILSON SURVEY **INFOGRAPHIC LABS (FEBRUARY 2012) | *TWITTER (MARCH 2012)
Handy hints on building an email list
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