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Halloween Web Traffic: Getting Down to the Bare Bones

HALLOWEEN is no longer just a kid-centric Holiday! Americans expect to spend $2.6 billion on Halloween costumes this year. More than 5 million adults will dress as a witch 2.9 million adults will dress up as a batman character $1.2 billion dollars will be spent on adult costumes Ş1 billion dollars will be spent on kid costumes $330 million dollars will be spent on pet costumes The Retailers TARGET Costume HALLOWEEN EXPRESS" *Nere Hivin Comes ti Shoel amazon Costume CRAZE COSTUme HuB plocing you at the contor of fun Walmart AlertSite by SmartBear measured the site performance of these retailers October 7 - October 27 Availability 7.7141s 99.90% 8.445s 99.30% 10.6327s 99.86% 14,4587s- 99.54% 18.7963s- 99.53% 19.3092s 99.10% 23.7876s 99.63% 10 15 20 30 The data collected is for a 3-step online transaction that visits the home page, searches for a product, and views the product detail. Site Speed impact rankings, revenues, conversion rates, page views and SEO Google incorporated site speed into its search ranking algorithms RANKING/SEO in 2010 Amazon: Each additional 100ms of load time can result in a REVENUES 1% Decrease in Revenue Shopzilla reduced avg. page load times from 6 to 1.2 seconds CONVERSION RATES Increasing Conversion Rates 7 to 12% This 4.8 second reduction also resulted in a PAGE VIEWS a 25% increase in Page Views Site performance enhancement needs to occur on a regular basis, not just for holidays! BENCHMARKING what is really going on with your site relative to the direct competition Prepare your website for demanding amounts of traffic by performing load testing LOAD TESTING Load third-party content asynchronously! THIRD-PARTY CONTENT MANAGEMENT Sources: http:/ http:/ http:/ http:/ 00

Halloween Web Traffic: Getting Down to the Bare Bones

shared by smartbear-software on Feb 27
Whether you’re stealing from your kid’s haul or just catch the awesome candy sales the day after, one thing is for sure: Halloween isn’t just for kids anymore. 1.2 billion dollars will be spent...


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