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Gravity and inbound marketing

Marketing Simplified GRAVITY& INBOUND MARKETING We'll like to think of inbound marketing as gravity. Good content attracts people towards your brand. Content Inbound Inbound marketing is all about creating content that appeals to your prospective customers and keeps them coming back for more. CONTACT 1. C,xR = IMPACT Quality %3D Marketing Reach Sales & Advocacy Formula 2. CONNECTIONN Touch-down. Your great choice of topic and platform have paid off. The right people have stumbled upon your content while searching or exploring their favourite social platforms. MEASURE Content and page view counts You've hit a passion point here. These people are sticking around because they find your content informative, entertaining or simply different. Meantime, they learn more about your products or services. 70% MEASURE Page following and engagement of content should be devoted to offering unigue value to audience Value begets value. By now, they are convinced that your products or services provides value to them and are ready to make the purchase decision in your favour. MEASURE Directed traffic to conversion sites SALES VALUE INBOUND Any closer and they'll be working for your brand. Advocates are not just repeat buyers. They are ready to recommend your brand and share any good content with their personal network. 30% MARKETING of content directly promotes products or services MEASURE Social sharing and referrals IEDGE BROUGHT TO YOU BY: EDGEMEDIA.COM.SG a CONVERSION AADVOCACY

Gravity and inbound marketing

shared by EdgeMediaSG on Apr 29
Inbound marketing works just like gravity. Good content pulls your target audience right in. This infographic shows the similarities between the two.


Edge Media


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