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Grassroots Sponsorships

Grassroots sponsorship powered by small business U.S.A 23 )D small businesses in America, Small businesses advertise via: TV, radio, out of home, print, digital, social, & community/sponsorship. NEWS represent 54% of • millional US sales. ... small businesses view of small businesses "community sponsorship as 48% sponsor affinity groups in the community. 73% being extremely important 21 On average Local Businesses: Why do småll businesses 85% Receive 1-5 sponsorship requests each month engage in community sponsorship? 65% Fulfill 1-5 sponsorship requests each month Spend $100 - 250 a E 62% month on community sponsorships *We asked small business owners to answer on a scale of importance of 1-5. Spend $10,000 + 10% annually on community sponsorships 85% 86% 63% 68% 90% In aggregate in the United States: Small business spend $30 billion on community sponsorships Challenges in sponsorship process for SMB's Inefficient process fulfilling sponsorship requests No reciprocity & trackability on dollars spent Inability to say 'no'to existing customers O Can't reach new groups to sponsor Pear OPear E INCREASED AWARENESS OF THE BUSINESS IMPROVED BUSINESS REPUTATION IN THE COMMUNITY IMPROVE PERSONAL REPUTATION INCREASED ROI (SALES & CUSTOMER LOYALTY) GOODWILL & GIVING BACK TO THE COMMUNITY

Grassroots Sponsorships

shared by pear on Jan 27
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23 million small businesses in America represent 54% of all US sales. Of those small businesses, 48% sponsor affinity groups in the community.




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