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Google's Domination in Ad Revenue

GOOGLE'S DOMINATION IN AD REVENUE INTERNET AD REVENUE (FIRST HALF OF 2012-2013): 18% 25 20 15 $20.1 10 $17 BILLION BILLION 2012 2013 Internet ad revenue hit an all-time high the first half of 2013 with an 18% increase from the same period last year. MOBILE AD REVENUE (FIRST HALF OF 2012-2013): 145% 3.5 3.0 2.5 2.0 $3 1.5 BILLION 1.0 $1.2 0.5 BILLION 0.0 2012 2013 Mobile ad revenue went up from $1.2 billion to 3 billion resulting in a 145% increase from the same period last year. 2$ 1/3 of advertising dollars spent online go to Google. eMarketer predicts that Google ad revenue Google is expected to rake in half of the worldwide will reach $16 $38.6 BILLION BILLION this year. mobile ad market worldwide. Google's PC search ads Mobile search account for over predicted to be 30% 17% of the company's of revenue in value and 2013, but 60% 30% of revenue. by 2016 (Gartner). TOP DOWNLOADED APPS 10 Of the top 10 downloaded apps, Google owns 5 of those (Facebook is #1). Google's market share of US search has remained 67% flat at 67% (Comscore). Sources: mashable.com/2013/08/28/online-ad-revenues/ statista.com/topics/1176/online-advertising/chart/1409/ global-online-ad-revenue/ iab.net/about_the_iab/recent_press_releases/press_release_ archive/press_release/pr-100913 comscore.com/Insights/Press_Releases/2013/12/comScore_ Releases_November_2013_ŪS_Search_Engine_Rankings forbes.com/sites/greatspeculations/2013/10/17/google-earnings- preview-growth-in-ad-revenue-and-motorola-mobility-in-focus/ http://marketingland.com/nielsen-smartphones-at-65-percent- facebook-no-1-mobile-app-of-2013-68234 Developed by: * HubShout ONLINE MARKETING SOLUTIONS

Google's Domination in Ad Revenue

shared by HubShout-Info on Dec 25
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It's undeniable that Google has a large influence on internet ad revenue, so every move that it makes is closely monitored. Google's feature called Knowledge Graph, was rolled out last year in May, an...

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