Google Click-Through Rates

Google Click-Through Rates Which Position Receives How Many Clicks? Organic Results CTR desktop mobile podiums 1st 77.40% 76.73% page 4.01% 2nd page 3.82% 1.89% 3rd page+ 5.42% 1st 34.11% place 31.64% 15.21% 2nd place 15.47% 10.55% 3rd place 10.87% 34.11 31.64 CTR Chart 35% 30% desktop 25% mobile 20% 15% 15.21 15.47 10.55 10.87 10% 7.50 7.94 5.87. 6.06 4.16 4.75 5.42 4.01 3.82 1.89 5% 0% E 3 4 6 to 10 2nd page 3rd page+ Ads CTR Ads can cut the on the first organic result nearly in half, while other positions are far less impacted. Ads displayed above organic results seem to hurt organic CTR more than ads on the right. Searches with multiple ads reduce organic CTR as they drive the organic results further down the page. CTR However, searches with just one ad seem to produce a higher CTR for the first organic result than searches with no ads at all. On average, 17.2% of the clicks on desktop searches are attributed to ads, with the top 3 ads accounting for 11.69% of clicks. CTR Podium desktop mobile (ads) 5.33% 1st 5.39% place 3.67% 2nd place 3.42% 2.69% 3rd place 1.98% CTR Chart (ads) 1st position 5.33% 5.39% 2nd position 3.67% 3.42% 3rd position 2.69% 1.98% 4th position 1.09% 2.00% 5th position 1.47% 6th position 1.03% 7th position 0.67% 8th position 0.34% Clicks distribution desktop ads mobile ads 3rd page 3rd page 2nd page 2nd page 6 to 10 6 to 10 5 2 3 2 3 Traffic How CTRS translate into traffic for really popular keywords? iphone 6 680,000 searches daily 1st place: 212,000 dicks per day 2nd place: 95,500 clicks per day 3rd place: 67,000 clicks per day 3 4th place: 47,500 clicks per day 5th place: 37,500 clicks per day Sources 1. The study by Philip Petrescu of Caphyon: http://www.advancedwebranking.com/google-ctr-study-2014.html Infographic compiled by: 2. Google Organic CTR History: http://www.advancedwebranking.com/ctrstudy/ SUPERO MONTORING 3. Google Keyword Planner: https://adwords.google.com/ko/KeywordPlanner/ FOR YOUR WEBSITE All the names and logos have been used only for information purposes and can be registered trademarks of their owners. Www.supermonitoring.com