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GOOGLE 2011 February Google Panda Google updated their algorithm, bringing order to the web. The Panda update was the latest Google algorithm update. It is a revolutionary filter that helps to detect low-quality pages that affect about 12% of search results in English. July Google plus Google introduced its own social network: Google plus, trying to be a possible Facebook competitor. Google+ demonstrated as its advantages, easy to manage privacy settings for its users, as well as the option to group contacts into separate "circles," setting specific access rights for each of them. August Google Panda goes global Google began to apply the Panda update to non-English sites. Panda marked a new phase in the history of Google, and search engines in general. As never before, the results are conditioned by the content and user experience, downplaying SEO OnPage factors and external links. The new measurement of GA Parallel to the world launch of Google Panda, a change in the measurement system of the sessions was announced. In the new model, Google Analytics, when any of the data of the traffic source changes the next page viewed by the visitor will create a new session. October Keyword Apocalypse Google attempted to move a step closer toward the "protection" of the user's privacy by hiding the keywords used by those logged in to Google Accounts (Gmail, Youtube, Google+, etc.). From that moment, no web analytics system could see information about the keywords used by visitors to reach their websites. It should be noted that there are suspicions and double standards surrounding this subject because when a user clicks on Google's paid advertisements, this information can be seen by the panel of Google Adwords. November Google's fresh content Google created a new way to show results when it launched a change in its search algorithm, producing "fresher" results. For example: If you are searching "Olympics," information will appear about the forthcoming "Olympics." Because of this, much information will have a short life due to the constant updating of the browser. Attachmedia is a consulting firm specializing in SEO, SEM and Web Analytics with more than 8 years of experience in the market. Attachmedia works for various TOP 500 corporations in Peru. ATTACHM3DIA 3 @attachmedia By Attachmedia 2011


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