Going Global - Statistics on Global E-Commerce

GOING GLOBAL
GLOBAL E-COMMERCE SHOPPING CART ABANDONMENT PREPARING YOUR E-STORE FOR GLOBAL CUSTOMERS STATISTICS ON GLOBAL E- COMMERCE

> GLOBAL E-COMMERCE GROWTH
2010 Global E-Commerce Sales $572.5 billion.

9.7% POW
27.2% ASIA I PACIFIC
29% UNITED STATES
34.1% EUROPE

OVER 50% OF E-COMMERCE MERCHANTS
polled report that a significant percentage of their web traffic comes from International customers without catering their site to the international marketplace

Estimated E-COMMERCE REACH BY 2015
1. US e-commerce expected to reach 9278.9 billion..
2. Latin American B-commerce growth hit 24% in 2010 and is forecasted to achieve a CAGR of 17%.
3. Western Europe e-commerce will reach about $186.2 billion.
4. European online buyers will grow from 157 million to 205 million.
5 Africa & the Middle East will have the largest growth in Internet users from 150 million in 2009 to an estimated 297 million.
6. Asia-Pacific online retail markets are growing faster than North America or Europe.
7. India e-commerce is expected to hit $40 billion.
8. Australian e-commerce will almost double from 816.9 billion in 2009 to 833.3 billion.

SHOPPING CART ABANDONMENT
> LOSING OUT ON REVENUE:

THE SHOPPING CART ABANDONMENT DILEMMA
Reasons For Shopping Cart Abandonment
44% - HIGH SHIPPING & HANDLING COST
41% - NOT READY TO PURCHASE THE PRODUCT
27% - WANTED TO COMPARISON SHOP
24% - PREFERRED PAYMENT METHOD NOT AVAILABLE
24% - JUST WANTED TO SAVE PRODUCTS FOR LATER CONSIDERATION
21% - CONCERNED ABOUT SECURITY

1st ½ of 2011
SHOPPING CART ABANDONMENT
ESTIMATES HIT 75%

18 BILLIONS - An estimated $18 billion in revenue per year is lost due to shopping cart abandonment in the US alone.
19 PERCENT - Lose than 19% offer a currency converter.
16 PERCENT - Less than 16% offer either content, customer service or telephone support in a local language.
18 PERCENT - Less than 10% of merchants selling internationally operate e-commerce sites designed to target specific countries.
16 PERCENT - Less than 16% show the fully landed cost of delivering an item to the consumer’s door.

PREPARE YOURSELF


SHOPPING CART ABANDONMENT I CONTINUED
> PREPARING FOR INTERNATIONAL CUSTOMERS
& DECREASING SHOPPING CART ABANDONMENT

PROVIDE COMPARISON SHOPPING SNAPSHOTS.
-Offer affordable international shipping options by finding the right International mailing and parcel service.
-Offer a local return address. The order can be returned to an address in country where It can be processed, consolidated end returned to the original shipper at a reduced rate.

Incorporate a currency converter into your shopping cart
Offer product content and customer service in local languages.

BROKERS WORLDWIDE

OFFER “FULLY LANDED COST” SHIPPING OPTIONS.

Provide free shipping or tax refund internationally rather than “Percent-Off Sales”.
Allow a variety of payment options

PREPARE YOURSELF

International Postal Services
Going Global with International E-Commerce
www.BrokersWorldwide.com
1-800-824-5287

Recoup lost shoppers by implementing a cart abandonment follow up plan using
. Direct mailing
. Email campaign.
. Discount offers
. Free Shipping offers

Conduct local market research to determine which region to expand to. Take into account:
-Amount of revenue already coming from that market.
-Sophistication of that regions e-commerce infrastructure.
-Shopping habits of the population GOING GLOBAL GLOBAL E-COMMERCE SHOPPING CART ABANDONMENT PREPARING YOUR ESTORE FOR GLOBAL CUSTOMERS STATISTICS ON GLOBAL E-COMMERCE > GLOBAL E-COMMERCE GROWTH 30% OVER 2010 Global E-Commerce Sales = $572.5 billion. POW 9.7% OF E-COMMERCE MERCHANTS ASIA / PACIFIC polled report that a significant percentage of their web traffic comes from International customers UNITED STATES 29% 27.2% ° without catering their site to the international marketplace. EUROPE 34.1% Estimated E-COMMERCE REACH BY 2015 1. US e-commerce is expected to reach $278.9 billion. 2. Latin American e-commerce growth hit 24% in 2010 and is forecasted to achieve a CAGR of 17%. 3. Western Europe e-commerce will reach about $186.2 billion. 4. European online buyere will grow from 157 million to 205 million. 5. Africa & the Middle East will have the largest growth in internet users from 150 million in 2009 to and estimated 297 million. 6. Asia-Pacific online retail markets are growing faster than North America or Europe. India e-commerce expected to hit $40 billion. 8. Australian e-commerce will almost double from $16.9 billion in 2009 to $33.3 billion. Goldman Sachs G Forrester Research. Ciace Systems Incis Eoonomics B Research Practice. Internet Betailer Euromonitor International. h ey, Folte Hesearch Online atail Forecast. SHOPPING CART ABANDONMENT > LOSING OUT ON REVENUE: THE SHOPPING CART ABANDONMENT DILEMMA Reasons For Shopping Cart Abandonment 44% 41% 27%. 24% 24% 21% HIGH SHIPPING NOT READY TO WANTED TO PREFERRED PAYMENT JUST WANTED TO CONCERNED PURCHASE THE PRODUCT COMPARISON SHOP METHOD NOT AVAILABLE SAVE PRODUCTS FOR ABOUT SECURITY HANDLING COSTS LATER CONSIDERATION 18 Less than 18% of merchants 18 An estimated $18 billion in revenue per year is lost due to shopping cart abandonment in the US alone. selling internationally operate e-commerce sites designed to target specific countries. 1ST 2 OF 2011 45 BILLIONS PERCENT 19 Less than 19% offer a currency converter. 16 Less than 16% show the fully landed cost of delivering an item to the consumer's door. PERCENT PERCENT SHOPPING CART ABANDONMENT Less than 16% offer either 16 PREPARE YOURSELF content, customer service or ESTIMATES HIT 75% telephone support in a local language. PERCENT Forraster Rearch. Internet Retaller Survay. SHOPPING CART ABANDONMENT / CONTINUED > PREPARING FOR INTERNATIONAL CUSTOMERS & DECREASING SHOPPING CART ABANDONMENT PROVIDE Offer affordable international shipping options by finding the right international mailing and parcel service. Offer a local return address. The order can be returned to an address in country where it can be processed, consolidated and returned to the origi- nal shipper at a reduced rate. PROVIDE COMPARISON SHOPPING SNAPSHOTS. Recoup lost shoppers by implementing a cart abandonment follow up plan using: I Direct mailing I Email campaigns I Discount offers I Free shipping offers Incorporate a currency converter into your shopping cart. OFFER "FULLY LANDED COST" SHIPPING OPTIONS. Offer product content and customer service in local languages. FO'O'O Conduct local market research to determine which BROKERS WORLDWIDE Provide free shipping or tax refunds internationally rather than "Percent-Off Sales". International Postal Services Going Global with International E-Commerce www.BrokersWorldwide.com regions to expand to. Take into account: I Amount of revenue already coming from that market. I Sophistication of that region's e-commerce 1-800-624-5287 Allow a variety of payment options. infrastructure. I Shopping habits of the population