Going Global: Preparing Your E-Store For Global Customers

GOING GLOBAL GLOBAL E-COMMERCE SHOPPING CART ABANDONMENT PREPARING YOUR ESTORE FOR GLOBAL CUSTOMERS STATISTICS ON GLOBAL E-COMMERCE > GLOBAL E-COMMERCE GROWTH OVER 2010 Global E-Commerce Sales = $572.5 bilion. POW 9.7% ASIA / PACIFIC OF E-COMMERCE MERCHANTS polled report that a significant percentage of their web traffic comes from International customers UNITED STATES 29% 27.2% without catering their site to the international marketplace. EUROPE 34.1% Estimated E-COMMERCE REACH BY 2015 1. US e-commerce is expected to reach $278.9 billion. 2. Latin American e-commerce growth hit 24% in 2010 and is forecasted to achieve a CAGR of 17%. 3. Western Europe e-commerce will reach about $186.2 billion. 4. European online buyers will grow from 157 million to 205 million. 5. Africa & the Middle East will have the largest growth in internet users from 150 million in 2009 to and estimated 297 million. 6. Asia-Pacific online retail markets are growing faster than North America or Europe. 7. India e-commerce is expected to hit $40 billion. 8. Australian e-commerce will almost double from $16.9 billion in 2009 to $33.3 billion. Goldman Sachs & Forrester Research. Cisco Systems Inc.'s Economics & Research Practice. Internet Retailer survey. Forrester Research Online Hatail Forecast. Euromonitor International. IndiaTimes.com SHOPPING CART ABANDONMENT > LOSING OUT ON REVENUE: THE SHOPPING CART ABANDONMENT DILEMMA Reasons For Shopping Cart CAbandonment 44% 41% 27% 24% 24% 21% HIGH SHIPPING NOT READY TO WANTED TO PREFERRED PAYMENT JUST WANTED TO CONCERNED PURCHASE THE PRODUCT COMPARISON SHOP METHOD NOT AVAILABLE SAVE PRODUCTS FOR ABOUT SECURITY HANDLING COSTS LATER CONSIDERATION 18 An estimated $18 billion in Less than 18% of merchants 18 revenue per year is lost due to shopping cart abandonment selling internationally operate e-commerce sites designed to target specific countries. 1ST 2 OF 2011 in the US alone. BILLIONS PERCENT Less than 16% show the fully landed cost of delivering an Less than 19% offer a currency 19 16 converter. item to the consumer's door. PERCENT PERCENT SHOPPING CART ABANDONMENT Less than 16% offer either 16 PREPARE YOURSELF content, customer service or ESTIMATES HIT 75% telephone support in a local language. PERCENT Forrester Research. Internet Retailer Survey. SHOPPING CART ABANDONMENT / CONTINUED > PREPARING FOR INTERNATIONAL CUSTOMERS & DECREASING SHOPPING CART ABANDONMENT PROVIDE Offer affordable international shipping options by finding the right international mailing and parcel service. Offer a local return address. The order can be returned to an address in country where it can be processed, consolidated and returned to the origi- PROVIDE COMPARISON SHOPPING SNAPSHOTS. nal shipper at a reduced rate. Recoup lost shoppers by implementing a cart abandonment follow up plan using: I Direct mailing I Email campaigns I Discount offers I Free shipping offers Incorporate a currency converter into your shopping cart. OFFER "FULLY LANDED COST" SHIPPING OPTIONS. Offer product content and customer service in local languages. Conduct local market research to determine which Provide free shipping or tax refunds internationally rather than "Percent-Off Sales". BROKERS WORLDWIDE regions to expand to. Take into account: I Amount of revenue already coming from that International Postal Services market. Going Global with International E-Commerce www.BrokersWorldwide.com I Sophistication of that region's e-commerce Allow a variety of payment options. infrastructure. 1-800-6244-5287 I Shopping habits of the population