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Go Beyond Local Search : Go Local Buzz

BORDEAL Independent Systems Adviser sales@bordeal.com thomas@bordeal.com Main: 01485 210348 Mobile: 07957 563332 IS YOUR LOCAL BUSINESS INVISIBLE TO YOUR POTENTIAL CUSTOMERS? GO BEYOND LOCAL SEARCH: LOCAL BUZZ! HOW CONSUMERS FIND LOCAL BUSINESSES 90% 78% 48% 24% 42% USE SEARCH ENGINES USE INTERNET YELLOW PAGES USE VERTICAL SITES USE COMPARISON SHOPPING SITES OF CONSUMERS NOW USE ONLINE MEDIA TO SHOP LOCALLY - BIA/Kelsey, PEW Internet and ConStat LOCAL SEARCH IS ON THE RISE 144% OROWTH IN LOCAL SEARCH ONLY 5% OF CONSUMERS HAD NOT USED THE INTERNET TO FIND A LOCAL BUSINESS IN THE LAST 12 MONTHS (DOWN FROM 15% IN 2012) 59% 71% CONSUMERS THAT USE GOOGLE EVERY MONTH TO FIND A GOOD LOCAL BUSINESS SEARCHERS THAT VALUE THE INFORMATION CONTAINED IN LOCAL SEARCH RESULTS 38% 54% SEARCHERS THAT EXPECT GOOGLE TO RETURN LOCAL RESULTS BASED ON THEIR LOCATION SEARCHERS INCLUDE A LOCAL MODIFIER (CITY, ZIP CODE) IN THEIR SEARCH Pew Internet, BrightLocal, 15miles/Neustar Localeze, comScore MOBILE DRIVES LOCAL SEARCH OF SMARTPHONE OWNERS GET REAL-TIME LOCATION- BASED INFORMATION THROUGH THEIR PHONE, AS OF FEBRUARY 2012, UP FROM 55% IN MAY 2011 I MOBILE PHONE INCREASE VISITORS TO SEARCH/ NAVIGATION SITES OR APPS FROM MARCH TO DECEMBER 2012 74% 26% 国 回回 56% USE MOBILE PHONES FOR SEARCH BECAUSE THEY ARE ON THE MOVE 28% USE MOBILE PHONES FOR SEARCH BECAUSE THEY NEED INFORMATION QUICKLY 26% INCREASE IN VISITORS TO SEARCH SITES AND APPS USING MOBILE PHONES IN 2012 19% INCREASE IN VISITORS TO SEARCH SITES AND APPS USING TABLETS IN 2012 - Pew Internet, 15miles/Neustar Localeze Local Search Usage Study by comScore WHAT TYPES OF BUSINESSES ARE THE MOST SEARCHED? FOOD & BEVERAGES PERSONAL + CARE SHOPPING Y 35.1% 34.8% 34.6% SEARCH FOR FOOD & SEARCH FOR PERSONAL SEARCH FOR SHOPPING BEVERAGE BUSINESSES CARE BUSINESSES 1-3 BUSINESSES 1-3 TIMES 1-3 TIMES A WEEK TIMES A WEEK A WEEK - Mediative LOCAL BUZZ MEANS MONEY FOR YOUR BUSINESS SEARCHES RESULT IN PURCHASES 100 PC SEARCHES RESULTED IN A PURCHASE 80 MOBILE PHONE SEARCHES RESULTED IN A PURCHASE 78% 77% 60 TABLET SEARCHES RESULTED IN A PURCHASE 59% 40 40% 20 SEARCHES FOR SERVICES 23% SEARCHES FOR PRODUCTS 15miles/Neustar Localeze Local Search Usage Study by comScore DEVICE USED AND LIKELIHOOD OF PURCHASE AFTER LOCAL SEARCH 78% 77% SMARTPHONE TABLET 59% PC/LAPTOP USERS 15miles/Neustar Localeze, comScore MOBILE SEARCHES TRIGGER ACTIONS CALLED A BUSINESS 7% MADE A PURCHASE 17% VISITED A STORE 17% SHARED INFORMATION 18% VISITED A RETAILER'S WEBSITE 25% CONTINUED RESEARCH 36% MOBILE SEARCHES TRIGGER OTHER 73% ADDITIONAL ACTION AND CONVERSIONS Google/Nielsen Mobile Search Moments GO BEYOND LOCAL SEARCH: GET LOCAL BUZZ ONLINE CONSUMER REVIEWS up from 76% in 2012 up from 72% in 2012 up from 58% in 2012 up from 52% in 2012 85%|79% ||73% || 65% OF CONSUMERS READONLINE REVIEWS FOR LOCALBUSINESSES OF CONSUMERS TRUST ONLINE REVIEWS AS MUCH AS PERSONAL RECOMMENDATIONS OF CONSUMERS TRUSTABUSINESS MOREBECAUSE OF REVIEWS OF CONSUMERS AREMORELIKELY TOUSEABUSINESS WITH POSITIVE REVIEWS 大 大 ズ BrightLocal Local Consumer Review CHECK-INS OF SMARTPHONE OWNERS USE 18%) CHECKIN" OR GEO-SOCIAL SERVICES BILLION FOURSQUARE CHECK-INS SO FAR MILLION FOURSQUARE BUSINESS PAGES 3.54 MILLION 40 ) FOURSQUARE USERS 1.3 foursquare foursquare CHECK-INS foursquare BUSINESS PAGES USERS Foursquare Pew Internet YOU NEED TO BE ON LOCAL LISTINGS 55% of Internet yellow pages (IYP) searches resulted in a contact or visit to a business 62% of IYP searchers also contacted a business by phone 31% of IYP searchers also contacted a business 76% of IYP searches resulted in a purchase or intent to purchase In person 31% of IYP searchers also contacted a business via the store's website Local Search Association Local Media Tracking BE ON GOOGLE MAPS AND FACEBOOK f 56% 40% 35% OF MOBILE BROWSING IS DEDICATED TO SEARCH OF MOBILE BROWSING OF MOBILE PHONE IS DEDICATED TO SOCIAL SEARCHERS WHO USE APPLICATIONS TO SEARCH FOR LOCAL BUSINESSES USE GOOGLE MAPS OF LOCAL BUSINESS SEARCHERS USED FACEBOOK FOR THAT PURPOSE NETWORKING 15miles/Neustar Localeze, comScore MAKE YOUR PHONE NUMBER SEARCHERS WHO CALL BUSINESSES DIRECTLY FROM SEARCH RESULTS ARE LIKELY TO: CHECK FOR BUSINESS HOURS SCHEDULE AN APPOINTMENT /MAKE A RESERVATION 52% 51% 31 INQUIRE ABOUT 47% INVENTORY/AVAILABILITY/ BOOKING INFORMATION INQUIRE ABOUT OR COMPARE PRICING 43% 39% INQUIRE ABOUT/ CHECK FOR PROMOTIONS, INCENTIVES OR DEALS GET DIRECTIONS/ LOCAL INFORMATION 39% Google/Nielsen Mobile Search Moments EXPAND YOUR VISIBILITY TO NEW HORIZONS WITH LOCAL BUZZ Contact us today for a free consultation BORDEAL Independent Systems Adviser sales@bordeal.com thomas@bordeal.com Main: 01485 210348 Mobile: 07957 563332 • 00000

Go Beyond Local Search : Go Local Buzz

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This content of this infographic explains the importance of local bus to your local business.

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