Give the Shoppers What They Want: Online Trends and Tips for eStores

GIVE THE SHOPPERS WHAT THEY WANT Online Trends and Tips for eStores 40% In 2013, U.S. mobile commerce revenue amounted to more than of worldwide internet users have This means there are more than bought products or goods online $38 O billion 1 billion online buyers =10 B CONSUMERS ARE SHOPPING ONLINE MORE FREQUENTLY 40 40% 1+ times /month 30 20 6% 20% 5% 1-3 times a year 7-12 times 3+ times/week 10 17% a year 12% 0% 1-2 times /week 4-6 times Never a year MOST COMMON PRODUCTS PURCHASED ONLINE IN 2014 69% 67% 63% 38% 30% Consumer electronics Books Clothing and apparel Household goods Office supplies 28% 20% 20% 20% 18% 6% Consumer Sporting goods Pet supplies Food and Tools and Luxury goods packaged goods groceries home AND 80%- 66%- 64%- 30%- OF CONSUMERS ARE MORE WHEN OFFERED ARE MORE LIKELY TO WOULD SPEND MORE THAN LIKELY TO PURCHASE A ONE-DAY SHIPPING PURCHASE WHEN $1,000 ON A PRODUCT PRODUCT ONLINE WHEN OFFERED FREE RETURNS ONLINE WITH FREE OFFERED FREE SHIPPING AND EXCHANGES SHIPPING AND RETURNS WHAT ONLINE SHOPPERS REALLY WANT IN A TYPICAL 3 MONTH PERIOD, 50% TO CAPITALIZE: OF ONLINE SHOPPERS WHO OWN A SMARTPHONE USE IT TO BUY ONLINE NEARLY 60% Especially important when it comes to Have a mobile strategy younger shoppers WITH TABLETS DO THE SAME 10 20 30 40 50 60 ANYWHERE, ANYTIME ACCESS SMARTPHONE SHOPPERS TABLET SHOPPERS TEND TO SHOP TEND TO SHOP EARLY IN THE DAY LATER AT NIGHT, AFTER 6 P.M. PEAK HOURS ARE FROM 9 P.M. TO MIDNIGHT TO CAPITALIZE: 46% Have an easy-to-use mobile app for retail site Makes it easy for consumers to shop of consumers say they are less likely to comparison shop against other retailers when using a mobile app TUNE IN TO SOCIAL MEDIA TO CAPITALIZE: f 7% of online shoppers use Facebook 26% Social media is a good and relatively low-cost way to engage with customers and build your brand Offer exclusive incentives for online "friends" Use social media to promote in-store events, post updates, or drive people to your website or latest blog posting of online shoppers use Twitter MORE OPTIONS FOR CHECKOUT AND DELIVERY TO CAPITALIZE: 76% It can increase your average cart volume, if you set the threshold properly Offer free Test it and watch the numbers shipping OF ONLINE SHOPPERS HAVE ADDED MORE TO THEIR CARTS TO QUALIFY FOR FREE SHIPPING 51% 38% Offer a "ship to store" option of online shoppers choose this option to avoid shipping costs purchased other items while at the brick-and-mortar location More than Give shoppers more shipping options and greater control over delivery timing 50% of consumers want to see estimated shipping costs and delivery dates early in the process EASY RETURNS OR EXCHANGES TO CAPITALIZE: 66% OF SHOPPERS LOOK AT A RETAILER'S TOP 3 THINGS CONSUMERS LOOK FOR: RETURNS POLICY EITHER BEFORE PURCHASING OR BOTH BEFORE AND AFTER MAKINGA PURCHASE No-questions- asked policy Return label in the box Free returns 2 out of 3 shipping CONSUMERS WILL SHOP MORE WITH A RETAILER THAT OFFERS A HASSLE-FREE RETURNS POLICY Let consumers print their own returns label from your e-commerce site BY UPDATING YOUR ONLINE STORE TO BETTER ACCOMMODATE CUSTOMERS YOU CAN INCREASE SALES AND THE CHANCES OF HAVING REPEAT CUSTOMERS. Sources http://www.statista.com/markets/413/e-commerce/ http://www.walkersands.com/images/files/file/Future%20of%20Retail%20Whitepaper%281%29.pdf alight 0000000000