Click me

Getting to the Gmail Inbox: Gmail Deliverability

Getting to the ail Inbox! The Gmail Landscape o million. Change Gmail users worldwide. If you have a list of opt in subscribers, there is a good chance that many of them use Gmail, too. Just Ahead Gmail is always changing and you've got to adapt quickly to stay aheadof the competition. Gmail acts as a gatekeeper who determines what to do with your messages. Gmail is VERY protective of their users' inboxes. Did You Know? DDYOUKNOM Ble arc Just as Google search results are filtered to , provide the best user expertence, Gmail álso uses similar algorithms for email. Google makes NO apologies for being aggressive with their filțering. SPAM! Gmail actively and intentionally filters messages. CONTEN | ES I OLIO I cr Content plays a critical role in your email marketing, and where Gmail decides to place your emails. FOOTER If users aren't engaging with your messages, then more of your emails will go to the spam folder. 9 Tips to for geting the Gmail Inbox Register FREE NOW! 1 Make sure that ALL subscribers are OPT-IN.. Confirmed opt-in is preferred. ogister 2 Publish and maintain and clear and simple unsubscribe process. ubscriptions 3 Consider including quick action buttons in your email messages. Track package a Run frequent re-engagement campaigns and remove subscribers who haven't opened an email or clicked on a link within a certain period of time. ADVERTISING AIL BLOC AFFILIATE MARKE TING Be very careful if you're promoting affiliate offers. Other marketers can cause Gmail to view particular messages unfavorably. COMMISSION Do not use link shorteners. Be aware of your ESPS reputation, if you're not sending through your own IPs and sending domain. REPUTATION Watch for blacklists 8 and fix any problems immediatély. Optimar Managoment BEST PRACTICE Cousistoney Busine Follow Gmail's best practices at all times. SUCCESS Customer Staudard Pevokopmeut Quality Improvoment Stratony DOWNLOAD Download the Gmail Best Practices Checklist EMAIL DELIVERED Copyright 2014. All Rights Reserved.

Getting to the Gmail Inbox: Gmail Deliverability

shared by emaildelivered on Sep 26
Earlier this year, Google introduced the Gmail tabbed inbox system. Although the results weren't as frightening as some email marketers expected, Gmail is not apologizing for how strict it's filtering...


Heather Seitz


Unknown. Add a source


Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy


Click the code to copy
Customize size