Gamification in Market Research

GAMIFIED MARKET RESEARCH Combine Gamification with Market Research for Innovat ive Drawings Consumer's State during Surveys Dropping Response Rates Poor Response Quality Lack of Interest No Feedback External Internal DRIVERS of RESEARCH PARTICIPATION Chance of Winning Prizes M Provide Opinion M Out of Curiosity Charity Fun in Research Questioning is the KEY! "Challenge" Response *3 "You have 2 minutes" Response *10 "Imagine" *300% Gamified Questioning CHALLENGE, TIME CONSTRAINT & IMAGINATION GAMES have minigames, sidetracks and storylines WHY NOT IN SURVEYS ? Surveys can have questions with routings basedon that respondents can decide what to answer next Market Research currently is like a Boring Black Box Games have Immediate Feedbacks: Increases Engagement Share Results țo some questions immediately during Surveys. Feedback is effective if shared Immediately ! If I participate I get rewarded, If I'm a Loyal Participant I get rewarded more ! Respondent 0000 Gamify the Process of Research for Participants Let's Make Market Research FUN ! Let's Increase LOYALTY! Let's REWARD loyalty ! GAMIFICATION changes the USER EXPERIENCE ! USE TECHNOLOGY TO GAIN FULL MARKET INSIGHTS MARKETSANDMARKETS