Future of Social Media in Lead Generation

Future of SOCIAL MEDIA in Lead Generation NEW CHANNELS f t A few years back, Social Media engine had three big gears: Facebook, Twitter, and LinkedIn. New players have entered that realm like WhatsApp, Instagram, Snapchat, Pinterest. Social marketing requires leveraging these sites to drive the crowd to their own sites for conversions and the lead generation. VIDEOS The huge success of Instagram led others like Snapchat to drive all media content mainstream. Video content attracts more leads than any other form of media, fast internet in the palm of the hands took it to whole another level. MOBILE PLATFORMS Quite literally everything is done on mobile these days which led to 80% of the internet traffic coming from mobile devices. Which makes it all the very more ideal for lead generation. SOCIAL MEDIA ADVERTISING Ads are not obsolete yet but are in fact the main path to your social media lead generation today and are bound to remain the same. Facebook and LinkedIn have rolled out great lead generation efforts for their mobile users. МАCHINE LEARNING & A.I. Artificial Intelligence plays a crucial role in showing you what ads to show when to show and whom to show. Facebook by far is the world leader in Al technology.