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The Future of Mobile Marketing

SALES MANAGO marketing automation Future of Mobile Marketing From Bell's invention to Mobile Marketing Automation History 1876 First telephone, constructed by Alexander Graham Bell 1973 First portable phone 1993 First SMS 2003 First marketing SMS campaign 2010 Introducing QR codes 2015 Mobile Automation 2017 87% of online sales will be made via mobile devices Mobile Marketing today: untapped potential of population of them declares 80% owns a mobile device that smartphone is a crucial part of their lives 85% of smartphones owners use them to search for of marketers who implemented mobile strategy claims that it was 94% 95% information related to their current location a successful solution of organizations have dedicated of them acts 35% 90% according to data obtained via mobile mobile team devices Trends in mobile marketing Creating a cohesive multichannel customer joumey: Social media: is vital to 86% of marketers will go mobile SMS is not dead: Mobile optimized emails: 45% of emails are opened on mobile devices 91% of customers find them beneficial Mobile payment: Geolocation: secure, convenient and common only 30% of companies use that feature now, while 76% of customers find it useful method is still to be discovered Micro-content: Appification: mobile users spend content is still the kind, but it must be adapted 86% of their time to mobile devices in applications Mobile Marketing Automation: advanced analytics and personalization in mobile apps Mobile Marketing Automation means Monitoring of users' in app behavior Building a complete picture of customer by combining knowledge obtained from behavior both in app and on the website Automation of personalized 1-to-1 messages: push notification, in-app messages, emails Real-Time Marketing Sources: http://marketing-automation.pV/tworz-mikro-tresci-4-damowe-narzedzia/ 2014 State of Marketing 2014 Mobile Behaviour Report SALES MANAGO benhauer marketing technologies marketing automation design by *apayo SALESmanago Future of Mobile Marketing

The Future of Mobile Marketing

shared by SALESmanago on Aug 22
In 2003 we started to use mobile phones to marketing actions. Where are we now, with smartphones and mobile apps? 95% of marketers who implemented mobile strategy claim that it has been a great decisi...


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