The Future is Mobile: App Statistics You Need to Know in 2020 [Infographic]

The Future is Mobile 10 App Statistics Every Marketer Should Know Smartphone Users Worldwide There are 3.5 Billion Smartphone Users Worldwide (Business Insider, 2019) Worldwide App Downloads Google Play Store and App Store Have a Combined 36.4 Billion App Downloads in Q3, 2020 (Sensor Tower, 2020) Time Spent on Mobile Devices The Average User Spends 3 Hrs 40 Min A Day On Their Smartphone (App Annie, 2020) Digital Ad Spend on Mobile Mobile Ad Spend to Reach $240 Billion 1B by the end of 2020 (PubMatic, 2020) Most Downloaded Apps Worldwide TikTok Facebook Zoom WhatsApp Instagram Google Meet Snack Video In 2020 TikTok Was The Massanger Telegram Snapchat Most Downloaded Likee Spotify Netflix Non-Gaming App Worldwide Pinterest Microsoft Teams YouTube (Sensor Tower, 2020) MX TakaTak Amazon Twitter PicsArt Top Countries by App Downloads China is Responsible for 45% of Global Total Downloads (Sensor Tower, 2020) Top App Categories Gaming 2328 Dominates the App Market 602M 540M 530M (Sensor Tower, 2020) 456M Photo & Video Entertainment Utilities Shopping Gaming Global Mobile App Revenue The Mobile App Market Will Generate Up to $581.9 Billion in Revenue by The End of 2020 (Sensor Tower, 2020) Gen Z's Mobile Engagement Generation Z has 60% More Sessions Per User in Top Apps Than Older Demographics (App Annie, 2019) Is TikTok a Cybersecurity Threat? Web Apps Present a Cybersecurity and Privacy Threat (The New York Times, 2020) Digital Growth Formula 00 Infographic by DGF Digital Marketing Agency Wondering how you can leverege these insights into your digital marketing strategy? Get in touch with us today! Resources: 1.businessinsider.com/mary-meeker-2019-internet-trends-report-2019 2.sensortower.com/blog/q3-2020-data-digest 3.appannie.com/en/go/state-of-mobile-2020 4.pubmatic.com/reports/pubmatic-quarterly-mobile-index-qmi-q2-2020/ 5.sensortower.com/blog/app-revenue-and-downloads-q3-2020 6.appannie.com/en/insights/reports/how-to-win-gen-z-on-mobile/ 7.nytimes.com/2020/01/08/technology/tiktok-security-flaws.html