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The Future of Marketing

The future MARKETİNG of WE HAVE COME A LONG WAY FROM THE EARLIEST MEANS OF COMMUNICATION. SIGNALS SIGNALS CAVE DRAWINGS DRUM SMOKE, STORYTELLING ONCE UPON A TIME TO A COMMUNICATION SUPERHIGHWAY. YOUTUBE You FACEBOOK INSTAGRAM TWITTER Tube AND WE ARE NOT ABOUT TO STOP LOOK AND LISTEN. STOP! Take ous Comprehension test HOW WELL DO YOU UNDERSTAND THIS MESSAGE WITH JUST IMAGES? Aa X 10,000 IMAGES ARE NO LONGER ENOUGH. HOW WELL DO YOU UNDERSTAND THIS MESSAGE WITH JUST TEXT? OUR BRAIN PROCESSES VISUALS 60000X FASTER THAN TEXT 90% OF INFO TRANSMITTED TO THE BRAIN IS VISUAL 70% OF YOUR SENSORY RECEPTORS ARE IN YOUR EYES 50% OF YOUR BRAIN IS ACTIVE IN VISUAL PROCESSING 40% OF PEOPLE RESPOND BETTER TO VISUALS PEOPLE REMEMBER 80% OF IMAGES, 20% OF TEXT, AND 10% OF SOUND WORDS DON'T SUFFICE. HOW WELL DO YOU UNDERSTAND THIS MESSAGE WITH BOTH IMAGES AND TEXT? OUR BRAIN PROCESSES VISUALS 60,000x FASTER THAN TEXT 90% 50% OF INFO TRANSMITTED TO THE BRAIN IS VISUAL OF YOUR BRAIN IS ACTIVE IN VISUAL PROCESSING 70% 40% OF YOUR SENSORY RECEPTORS ARE IN YOUR EYES OF PEOPLE RESPOND BETTER TO VISUALS People remember IMAGES TEXT SOUND 80% 20% 10% FUSION IS KEY PEOPLE COMPREHEND Re 70% TEXT-ONLY /lo MEDICINE LABELS 95% TEXT WITH VISUALS IN A STUDY CONDUCTED AT THE WHARTON SCHOOL OF BUSINESS.. 50% 67% VERBAL EFFECTIVENESS PRESENTATION VISUALLY DRIVEN EFFECTIVENESS PRESENTATION WITH INFOGRAPHICS WE GET THE BEST OF BOTH WORLDS. CLEAR AND COMPELLING IN JUST OVER 2 YEARS (2010 TO 2012) THE DEMAND FOR INFOGRAPHICS INCREASED BY 800%. THOSE WHO USE INFOGRAPHICS GROW IN TRAFFIC AN AVERAGE OF 12% MORE THAN THOSE WHO DONT. THIS IS HOW THE FUTURE OF MARKETING LOOKS. ATTRACTIVE COMPELLING 100% pule Gan REAL FRUIT pale Gam NEW! ACCESSIBLE PORTABLE NEW PRODUCT Agple Jam VIRAL WORLDWIDE Optimal.. Targeting CALL US AT 1-877-987-OPTIMAL (6784) 1argeted web mark eX

The Future of Marketing

shared by optimaltargeting on Sep 02
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Optimal Targeting’s CEO David Konigsberg shares his insights on the future of marketing with this new metaphysically inclined infographic. It effectively explains how we have evolved in communicatio...

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