Transcript

The Future Of Link Building

The Future of Link ing what works now and think abour HIGH REWARD LINKS ! Link Building Strategies Paid Link Link Wheels Comment Spam Bad directories Press Releases Infographics 0&A) Guest Content Contests Question & UGC Real Company Stuff Blogging Marketing Answers User Generated Content Google doesn't care about the type of link building you do. They care about the implementation, all the above strategies can be used for SEO in a natural way but with correct implementation! REWARD PENALITY NATURALLINKS UNNATURALLINKS Not Easy to scale Scalable / Automated EXAMPLES Few Patterns 1. Spammy guest blogging with Spammy Author profile Patterns ( over-optimized anchor text or network of blogs - Detects by Google algorithm) links. 2. Infographics with exact same anchor text over 100 No control over anchor blogs. Controlled Anchor Text Golden rules to pursue Natural Links | Widgets Old (It trigger Penguin penalties, over-optimization) |Anchor Text old (Writing emails, asking for links) |Rotate Anchors (Use wordpress plugin) ti: Suggest Anchor Smart (Writing email with " "Hey, check out my blog about SEO tactics") Smart INFOGRAPHICS OUTREACH | Ask for Attribution New (Use Google reverse image search to find who's already posting | your infographic ) Ask for Share New (Really smart way of doing outreach is to ask for share instead of link) Over optimized Old (Same anchor text used in 100 blogs leads to penalty) | Exact Match Old (People abused them and spammed them) Vary Anchor Smart (Change anchor texts frequenty) | URL/Branded Smart Use URL instead of Anchor text) GUEST POSTING PRESS RELEASE | Linkable Asset New (Link to Valuable/strong asset in article - create a linkable assets article to link to it ) Linkable Asset New (Use press releases to draw attention linkable to the strong asset on your site, not the press release itself. ( announcement or stats or a reports) TIPS Make natural comments on blogs. (Use unnatural anchor text) Pursue links with uncontrollable anchor text. ( you get 80% to 90% High reward links) Google reward with higher rankings, better indexing and crawling are links that aren't easy to scale. Don't control the anchor text, its natural state of linking. Other sites linking to you is considered as editorial type link. Sourcr http:/moz.com/blog/high-value-tactis-futureprof GREENPAL DESIGNED BY graphs.net link-building-whiteboard-friday

The Future Of Link Building

shared by SophiaBeckham on Oct 25
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Natural link building is becoming more essential after Google has launched their Penguin update on October 4th, 2013. Because of that Penguin, lots of sites with spam link building techniques have bee...

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