THE FUTURE IS CALLING. WHERE ARE YOU? Trends that are shaping Public Relations
shared by astrum on Jul 31
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In my recent travels to USA to attend the IABC World Congress, I had the opportunity to interact with some remarkable professionals from over thirty countries and listen to experts from around the wor...
ld. What I learnt was some bit exciting, some bit exhilarating and for most part, an affirmation of the thinking I had for founding Astrum, as a science based digital first specialist reputation management advisory.
Before I talk about the trends in Public Relations, it’s important to understand what’s keeping the CEOs awake at night, this view would add a good context to the adoption of the next practices for Public Relations?
The three Rs that’s keeping the CEOs awake at night: Reputation, Risk, Return-on-Investment
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