Four Key Factors in Effective B2B Advertising

HIT THE BULL'S-EYE Four key factors in effective B2B advertising How? How are you going to reach them? Who? Who do you want to target? 2 3 4 Why? What? Why should customers care - What are your customers looking for? what's the message? Read more about b2badvertising at - www.b2binternational.com/publications