The Five-Minute Rule of Lead Response

>ifbyphone The Importance of Lead Response The "5 Minute Rule" of Lead Response Odds of contacting a lead INCREASES 21 TIMES Inbound marketing leads CLOSE 22 TIMES within 5 minutes versus 30 minutes more often when contacted in 5 minutes 43% 65% of all search-related conversions happen over the phone of businesses consider Do you measure phone calls? phone calls their highest quality lead Timing is Everything 63% 24% 23% 12 fail to respond in 1 hour fail to respond in 1 day fail to respond The Importance of Lead Response ifbyphone.com Learn more: Sources: Harvard Business Review; InsideSales.com Research and Analytics Division (2011); Massachusetts Institute of Technology (MIT) study 2007; http://www.adinsight.eu/media/Adlnsight-Brochure-Web.pdf; BIA/Kelsey & ConStatCommerce Monitor Wave XIII, August 2009