Five Elements of Inbound Marketing

FIVE ELEMENTS OF INBOUND MARKETING PLATFORMS Email Earth Exact Target Mailchimp Constant Contact Business deals are negotiated through email, not twitter. This is why email is the foundation of your business communications. Good email marketing can be the earth beneath your feet, providing fertile grounds for growth, iContact Madmimi Active Campaign Aweber Benchmark Pinpoint Mailigen Emma Verical Response PRACTICES SEO Air Content Marketing On-Page Optimization Off-Page Optimization Keyword Research Search engine optimization can breathe life into a website in the form of highly targeted, organic traffic. Without SEO, it would be next to impossible to know your website was even there. SEO is like air. It's Competitive Analysis TOOLS Google Analytics Raventools easy to forget about, but we cannot survive SEOMOZ Buzzstream without it. Kapost PLATFORMS Social Media Fire Facebook Twitter YouTube Social media is the spark that spreads your Linkedin message well beyond your community. If your message is valuable and powerful, it will burn in the minds of your audience and spread like wildfire as they share it with people in their network. Google+ TOOLS Hootsuite Tweetdeck Wildfire Shoutlet Sprout Social Content Water TYPES OF CONTENT Blogs / Articles White Papers Content brings life to your internet marketing efforts. It flows through all marketing channels and provides the compound that makes the entire ecosystem flourish. And, just like water, without it, Videos Podcasts Webinars Tutorials Commercials Press Releases Infographics everything would whither. PRACTICES Design Aether Branding / Identity Website Design Mobile Design Design is the force that binds all the elements of inbound marketing together. Good design, along with user experience, is Interface Design Infographics TOOLS one of the most foundational elements of all Coda online marketing, because it directly affects Photoshop conversions. Illustrator Wordpress Drupal Social Media & Blog Statistics 62% of companies using Linkedln have acquired a customer from the network 57% of companies with a blog have acquired customer from their blog. 65% of B2B companies report that they have acquired a customer through Linkedin 70% of marketers indicate that they blog at least weekly O 92% of companies who blog multiple times per day have acquired a customer from their blog. 77% of B2C companies report that they have acquired a customer through Facebook Source: http://www.hubspot.com/Portals/53/docs/resellers/reports/state_of_inbound_marketing.pdf Buyer Stage IDENTIFY NEEDS How do you earn a customer's permission to sell? With relevant content. It starts conversations and solves prob- lems on social media channels. And, contrary to popular belief, you can't have a strong search engine presence without good content. SMALL BUSINESS BUDGETS IN 2012 PLANNING Buyer Stage EXPLORATION Use a blog to publish valuable content, and promote it on social networks and other company outposts. Draw new users in by allowing readers to share content on their networks. PROMOTION Buyer Stage DECISION MAKING One of the most important things you can do is be relevant and add value to your user's Internet experience. Help them solve problems and allow them to interact with your content. LARGE BUSINESS BUDGETS IN 2012 ATTRACT Buyer Stage TAKE ACTION When you use content to meet consumers in their need state, Online Marketing Budgets you show what's in it for them. Now, come up with remarket- CONVERT ing and email strategies to repeat the process. Outbound Marketing Budget Buyer Stage ADVOCACY Inbound Marketing Budget ENGAGE Turn customers into supporters. Other Budgets A X Z M THE ELEMENTS OF INBOUND MARKETING BY wwW.AXZM.COM I © 2012 AXZM