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Finding Your People On Twitter

Finding your people on Twitter The right message: Relevant, personalized, and targeted. Think about it from the customer's perspective. In a sea of content, digital audiences want content that's: Relevant 71% of consumers are frustrated with irrelevant experiences and content.' Personalized 80% of customers are more likely to do business with a company that offers personalization.? Targeted Targeted personalization pays off.³ 88% of marketers saw increased business results. 63% saw increased conversions. 61% enjoyed greater customer interaction. Brands need to understand their customers and develop a content and advertising strategy that hones in on their customers' unique needs. The right time and place: Mobile, video, live. Audiences don't just want great content, they want it on demand and in the formats they consume. For marketers tracking audiences, it's important to know that: They're online: People now spend 10 hours a day on screen time- and that number is increasing. They're watching videos: 2 billion video views per day, which is 2X growth in 12 months. *Twitter internal data 2017 They prefer a mobile format: 77% of Americans own a smartphone5, and consumers are spending at least 5 hours on their mobile devices.6 The right people: Finding your audience on Twitter. Twitter can be a great place to connect with audiences hungry for new content. Discovering new information is the #1 reason people visit Twitter, and they're just the people brands want to reach: Twitter's audience is sophisticated, savvy, and ready to take action: 53% 64% 80% are early adopters are affluent millennials more likely to influence purchase Once you build relationships, they're loyal. Compared with audiences on other platforms they're: 9% 9% 10% more attentive10 more responsive11 more trusting12 Sources: 1 2 3 4 5 6 7 Nielsen Consumer Deep Dive, 2015 8 Global Web Index Q1 2015 USA (vs. average Internet user) 9 ComScore, June 2016 10, 11, 12 Twitter Insiders (c space), The Rising Bar of Video, research partnership with Publicis, 2016, US

Finding Your People On Twitter

shared by niegeborges on Apr 04
I designed an e-book for Twitter about Twitter Ads, this infographic is a derivative from that project.


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