Finding Your People On Twitter

Finding your people on Twitter The right message: Relevant, personalized, and targeted. Think about it from the customer's perspective. In a sea of content, digital audiences want content that's: Relevant 71% of consumers are frustrated with irrelevant experiences and content.' Personalized 80% of customers are more likely to do business with a company that offers personalization.? Targeted Targeted personalization pays off.³ 88% of marketers saw increased business results. 63% saw increased conversions. 61% enjoyed greater customer interaction. Brands need to understand their customers and develop a content and advertising strategy that hones in on their customers' unique needs. The right time and place: Mobile, video, live. Audiences don't just want great content, they want it on demand and in the formats they consume. For marketers tracking audiences, it's important to know that: They're online: People now spend 10 hours a day on screen time- and that number is increasing. They're watching videos: 2 billion video views per day, which is 2X growth in 12 months. *Twitter internal data 2017 They prefer a mobile format: 77% of Americans own a smartphone5, and consumers are spending at least 5 hours on their mobile devices.6 The right people: Finding your audience on Twitter. Twitter can be a great place to connect with audiences hungry for new content. Discovering new information is the #1 reason people visit Twitter, and they're just the people brands want to reach: Twitter's audience is sophisticated, savvy, and ready to take action: 53% 64% 80% are early adopters are affluent millennials more likely to influence purchase Once you build relationships, they're loyal. Compared with audiences on other platforms they're: 9% 9% 10% more attentive10 more responsive11 more trusting12 Sources: 1 https://www.retaildive.com/news/personalization-is-still-lacking-and-shoppers-are-getting-frustrated/508309/ 2 http://adage.com/article/epsilon/personalization-evolve-2018/312048/ 3 https://www.evergage.com/blog/press/new-evergage-study-shows-compelling-personalization-benefits/ 4 https://www.cnn.com/2016/06/30/health/americans-screen-time-nielsen/index.html 5 http://www.pewinternet.org/fact-sheet/mobile/ 6 https://techcrunch.com/2017/03/03/u-s-consumers-now-spend-5-hours-per-day-on-mobile-devices/ 7 Nielsen Consumer Deep Dive, 2015 8 Global Web Index Q1 2015 USA (vs. average Internet user) 9 ComScore, June 2016 10, 11, 12 Twitter Insiders (c space), The Rising Bar of Video, research partnership with Publicis, 2016, US