Financial services have gone mobile... you can bank on it!

FINANCIAL SERVICES HAVE GONE MOBILE... YOU CAN BANK ON IT! MOBILE FINANCE USERS WHO IS THE MOBILE FINANCE AUDIENCE O> 55% 45%+0 27% Other OF MOBILE FINANCE USERS OWN A SMARTPHONE 34% iPhone 39% Android THE AVERAGE MOBILE FINANCE USER: ARE MORE AFFLUENT CONSIDER THAN THE TOTAL THEMSELVES MOBILE AUDIENCE INFLUENTIAL CONSIDER CONSIDER THEMSELVES THEMSELVES ENVIRONMENTALLY A TECH GEEK FRIENDLY CONSIDER ARE MORE LIKELY THEMSELVES INFLUENCED MORE HEALTH BY CELEBRITY CONSCIOUS ENDORSEMENTS WHAT DO MOBILE FINANCE ALMOST EVERY DAY USERS ACCESS AT LEAST ONCE A WEEK ONCE TO THREE TIMES A MONTH BANK CREDIT ELECTRONIC STOCK INSURANCE ACCOUNTS CARDS PAYMENTS TRADING SERVICES NK 1234 5678 HOW THEY ACCESS: BROWSER APPS SMS 52% 34% 14% MOBILE FINANCE PREDICTIONS OVER 590 MILLION MOBILE USERS WILL BANK BY THE END OF 00 2013 2017 BY MORE THAN 1 BILLION WILL BANK MOBILE USERS 15% THAT'S OF THE GLOBAL MARKET MOST OF THESE USERS WILL BE IN THESE COUNTRIES: WESTERN EUROPE FAR EAST NORTH AMERICA Sources: Millenial Media and Juniper Research. dynmark +44 (0)3333 448 880 www.dynmark.com sending the right message %9 %OL %8 %9L %OL 23% 22% %7L %0% 32%