Transcript

Financial services have gone mobile... you can bank on it!

FINANCIAL SERVICES HAVE GONE MOBILE... YOU CAN BANK ON IT! MOBILE FINANCE USERS WHO IS THE MOBILE FINANCE AUDIENCE O> 55% 45%+0 27% Other OF MOBILE FINANCE USERS OWN A SMARTPHONE 34% iPhone 39% Android THE AVERAGE MOBILE FINANCE USER: ARE MORE AFFLUENT CONSIDER THAN THE TOTAL THEMSELVES MOBILE AUDIENCE INFLUENTIAL CONSIDER CONSIDER THEMSELVES THEMSELVES ENVIRONMENTALLY A TECH GEEK FRIENDLY CONSIDER ARE MORE LIKELY THEMSELVES INFLUENCED MORE HEALTH BY CELEBRITY CONSCIOUS ENDORSEMENTS WHAT DO MOBILE FINANCE ALMOST EVERY DAY USERS ACCESS AT LEAST ONCE A WEEK ONCE TO THREE TIMES A MONTH BANK CREDIT ELECTRONIC STOCK INSURANCE ACCOUNTS CARDS PAYMENTS TRADING SERVICES NK 1234 5678 HOW THEY ACCESS: BROWSER APPS SMS 52% 34% 14% MOBILE FINANCE PREDICTIONS OVER 590 MILLION MOBILE USERS WILL BANK BY THE END OF 00 2013 2017 BY MORE THAN 1 BILLION WILL BANK MOBILE USERS 15% THAT'S OF THE GLOBAL MARKET MOST OF THESE USERS WILL BE IN THESE COUNTRIES: WESTERN EUROPE FAR EAST NORTH AMERICA Sources: Millenial Media and Juniper Research. dynmark +44 (0)3333 448 880 www.dynmark.com sending the right message %9 %OL %8 %9L %OL 23% 22% %7L %0% 32%

Financial services have gone mobile... you can bank on it!

shared by Dynmark on Mar 04
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Our latest infographic shows the growth and imminent explosion of mobile financial services. Many financial services companies will need to engage with mobile in the next few years in order to stay competitive.

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