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Famous Brands That Released Weird Products

Colgat VERS FAMOUS BRANDS THAT RELEASED WEIRD PRODUCTS FAMOUS FOR PRODUCT Colgate Toothpaste Kitchen Entrees Colgate released their Kitchen Entrees hoping to capitalise on the emerging ready-to-eat meals market. Unfortunately the Colgate brand resonates too strongly with minty toothpaste rather than delicious food and this venture failed before it Colgat was launched. Frito-Lay Potato Chips Frito Lay Lemonade The potato chip giant's rationale behind introducing a drinks product was for customers to enjoy their refreshing lemonade after eating their salty snacks. The product was deamed confusing to the brand identity, however, and failed to take off. Frito Lay Bic Disposable Pens/Razors/Lighters Disposable Underwear BIC BiC Bic succesfully managed to extend the brand from selling disposable pens to in- clude razors and lighters. However, their bizarre decision to venture into the unre- lated market of underwear did not strike a chord with customers and the product was soon discontinued. Zippo Lighters Women's Perfume The famous lighter manufacturer also produces perfumes, with the bottles designed in the familiar lighter shape. But with connotations of spraying bad smelling (and flammable!) lighter fluid on yourself, this brand extension is definitely an odd Zippo direction to choose. Zippo Harley Davidson HARLEY-DAR Motorbikes Cake Decorating Kit The association of the iconic motorcycle brand Harley Davidson with a cake decorating kit fit for birthday parties and soirées did not go down with loyal followers of the brand. A truly bizarre direction to take the brand! SMOTOR HARLEY-DAVIDSON EYCLES Dr Pepper Soft Drink BBQ Sauce Engineering the unique flavour of the popular soft drink into a BBQ sauce wasn't as successful as anticipated for Dr. Pepper - the mainstream market wasn't impressed by the taste and seemed unwilling to adopt the soda as their sauce. ODr Геррег BBQ Sauce Cosmopolitan COSMOPOLITAN Women's Magazine Yoghurt The popular women's magazine made a connection between sex and yoghurt before launching their own dairy range. Unfortunately, nobody else saw the connection and retailing at higher prices than established competitors, Cosmo soon decided to stick to magazines. COSMOPOLITA COSMOPOLITAN Smith and Wesson Guns Mountain Bikes The famous firearms manufacturer decided to lend it's reputation for quality and reliability to mountain bikes. However, like many products in this list, the lack of connection to the main brand turned this product into a well-known flop. Virgin virgin atlantic 0000000 Airline Wedding Dresses A venture of Richard Branson's Virgin into bridal wear saw a few shops open across the UK, however, sales did not take off and Virgin pulled the plug on the business. Branson later wrote Virgin Brides failed "because we soon realised there weren't any"! Pond's Skin Creams Toothpaste POND'S The US based product, selling face creams and cleansers, attempted to gain a market share in toothpaste, however it was a stretch too far for the brand. Despite POND'S performing well in taste tests, the toothpaste was not a hit, perhaps due to the more cosmetic focus of other products. Evian Bottled Water Water Bra evian evian Evian released a bra that can be filled with water in order to help keep the wearer cool. A seemingly random direction for a bottled mineral water company and unsurprisingly the product failed to take off. Cheetos CBeelos Cheese Flavoured Snack Lip Balm Cheetos, created by Lays, tried to mimic the cheesy tang left on your lips after a packet of the snack by releasing a lip balm of the same flavour. Unfortunately, customers were less likely to pay to purposely have their face smell like cheese! Whether it was a real product or a marketing gimmick, the lip balm did not succeed. Gerber Baby Food Gerber Singles Gerber Sungles Sungle Gerber, a maker of baby food, tried to target college students and young adults with jars filled with their blended meals. However, this target demographic deemed the adult baby food neither cool nor indeed necessary and the product went out of manufacture. Hooters HOOTERS Restaurant Chain Hooters Air The restaurant brand established an airline in 2003, flying to destinations mainly in the US before ceasing operations in 2006. The planes were painted in orange and white colours with the Hootie the Owl mascot on HOOTERS the side and had 2 "Hooters Girls" on board to assist the in-flight crew. HOOTERS Life Savers Hard Candy Soft Drink The US candy brand released a range of brightly coloured sodas in the same flavours as their hard candy. Unfortunately, customers were not drawn to the idea of LIFESAVERS drinking liquid candy and the drinks were not a commercial success. Diesel Jeans DIESEL Wine The clothing company Diesel entered into the realms of vineyards with their venture into the wine industry in the early 90s. However, the venture into boutique wines proved too complex in the crowded wine industry. Guinness Stout V. GUINNESS World Record Book The idea was sparked after the managing director of Guinness got into an argument over what was the fastest game bird whilst on a shoot. What started as a marketing giveaway of 1000 books has evolved into an annual release and a treasured book series. Michelin Tyres Guides and Reviews LIN GUIDE MICHELIN ICHE MICK The tyre manufacturer initially created the first Michelin guide in 1900 to encourage people to travel and boost the demand for cars, thereby bolstering the business for car tyres. In 1926 the guide started reviewing restaurants with its star guide, which is now the pinnacle of restaurant rating systems. ICHEL LIN Sources: plumbworld Big brands, small prices. Ppper Dr Tepper LIFESAVERS LIFESAVE ID-O

Famous Brands That Released Weird Products

shared by plumbworld on Jan 14
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Brands are always looking to expand and venture into new products for customers, however, the ideas they come up with can often be way off the mark! Take a look at some of the weirdest products releas...


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