Exploring the Differences between: Advertising, PR, Marketing

ADVERTISING VS. PR VS. MARKETING Khoj Panacea ADVERTISING PR MARKETING Brochure, Websites, Flycr bamners ctc. Mass Media Events, News, Press etc Messages Outlets Paid Expensive Free or Low cost Paid Rage of casts Cost Services based "Consumer" Specialized Audiences "Public General Audiences Audience "Target Market" Marketing(Create + Manage) Support PR Supports Advertising Support Manage Relationship b/w brand and audience By both the organization Increase Demand & Brand Promotion Function Interests By the Organization Specialized Communication By the Organization A Control and media outlet Deals with policy, rescarch, strategy, performance Targeted to supply + demand Scope One Way Twe Way Ome Way Communication