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The Expert Game Plan for Selling Web Design

The Expert Game Plan for Selling Web Design SMART MARKETING SOLUTIONS How to Find Your Web Design Clients Your future web design clients are hiding in plain sight. They're in your own backyard or they're friends of your friends. Start Local You have location in common You speak their lingo People buy from people they like and trust. Sounding like your target audience helps them identify with you. The more you have in common with your lead, the more likely you are to connect and make the sale. A local business is less likely to You can meet face-to-face Even with today's technology, face-to-face communication is a far more effective way to do business. have a site 29% of small businesses still don't have a website. They need one and they know it. Be their solution. A local business is less likely to have a mobile-friendly site Check to see if they have a website Do an internet search for any business within your target niche to find out if they have a website. If not, sell them one. 79% of local businesses have a website that is not responsive. Even if they have a website, these are opportunities. Network Put your personal connections to work for you Choosing a niche where you have a foot in the door can give your agency a head start. Develop your social media profiles LinkedIn and Facebook are great places to find web design clients. Make your profile interesting! Attend industry events Almost every niche has meetups, seminars, or other events. Attend, smile, and make connections. Partner with other providers Know someone that provides SEO but not Web Design? Traditional marketing? Help them expand their offering. How to Pitch Your Web Design Service Once you find your leads, your pitch should consist of three key points: why they need web design, what kind of website they need and why you're the person for the job. Identify opportunities on their website No contact information Difficult Website Navigation NRG SERVICES HISTORY OUR TEAM ABOUT OUTSOURCE WITH US Page loads slowly Content that 10% OFF doesn't speak to their audience Ads, ads, ads 10% OFF OUR CLIENTS LOVE US NRG OUTSOURCING Social proof (reviews, case study, client feedback) No address Determine what kind of site they need with the right questions ? Why do you want to build a website? Know their goals and identify the appropriate design to meet these. ? What makes your products or services unique? Integrate their USPS into the design and use it as leverage against their competition. ? Who do you want to target? This sets the right tone for the content, images, and overall look and feel of the website. ? Do you have a design inspiration? It's easier to pitch your design if you marry your expertise and their ideas. How to position your agency as THE provider - not just another provider Manage their expectations Solve their problem with a unique solution and deliver it. Set realistic goals based on the status of their website and what they want to accomplish. Provide a solid methodology Communicate a competent methodology that is customized only to accomplish their goals. Set realistic milestones and communicate often. Simplify the process Leverage the tools available for free in your white label dashboard - you'll have more time to sell and grow! Mockup Builder| Proposal Creator | CRM SOURCES SMART MARKETING SOLUTIONS

The Expert Game Plan for Selling Web Design

shared by SEOReseller on Sep 13
Your next web design clients are hiding in plain sight. Find out where they are plus three keys things to talk about on your next pitch - why your future client needs a new website, what kind of websi...


Itamar Gero


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