Click me
Transcript

The Evolution of Loyalty Programs

THE EVOLUTION of LOYALTY PROGRAMS 2MM BC Cavemen collected fossils - 1st customer with a complete dinosaur skeleton won (a long time ago) a new weapon FREQUENT FLYER Betty Crocker MILES ARE BORN 1896 Betty Crocker points are used for a (tasty rewards) popular reward catalog. American Airlines THE CONCEPT OF POINTS introduces the first IS INTRODUCED! frequent flyer program with AAdvantage HOW: Customers accumulate points by buying Betty Crocker products 1981 which they could to redeem for rewards. (rewards program with wings) amc 1985 THEATRES (who doesn't love subway?) AMC introduces Moviewatcher, the very first customer rewards program in the theater industry 1990 (movie goers rejoice) SUBWAY 1991 Subway rolls out the Sub Club, a stamp (retail rewards) based loyalty program NORDSTROM Nordstrom establishes Nordstrom FSB. ΚΙMPTON 1995 HOW: It offers Kimpton Hotels launches the Kimpton Intouch loyalty program based on preferences instead of points (the first, but not the last) Nordstrom customers cards under Nordstrom Fashion Rewards - its customer loyalty program 2002 (custom loyalty at your hotel) UK based supermarket, Tesco, launches the Clubcard program, believed to be the first card based loyalty program 2003 BEST BUY (get in the zone with rewards) Best Buy introduces the Reward Zone loyalty program 2005 (the subway stops here) AVIS 2007 Avis launches Avis First, a new customer loyalty program for frequent renters (zoom zoom...) SUBWAY Subway discontinues the Subway Club stamp program due to fraud. 2008 RECOGNITION-BASED (coffee lovers rejoice...) REWARDS ARE FIRST INTRODUCED Starbucks launches their own loyalty program for customers HOW: The concept of short, quick rewards that influence customer 2011 behavior - coupled with a Gold Card makes customers feel special and recognized. (olastic cards were so 2005) REWARDME 2054 INTRODUCES A CARDLESS LOYALTY (the future of loyalty) SOLUTION HOW: Customers enter their mobile MOOYAH number on an iPad Mooyah Burgers and Fries launches Mooyah Rewards powered by RewardMe screen to join the rewards program and earn points Customer earn points and redeem rewards through facial or retina recognition RewardMe Joseph Yi joseph@rewardme.com www.RewardMe.com THE EVOLUTION of LOYALTY PROGRAMS 2MM BC Cavemen collected fossils - 1st customer with a complete dinosaur skeleton won (a long time ago) a new weapon FREQUENT FLYER Betty Crocker MILES ARE BORN 1896 Betty Crocker points are used for a (tasty rewards) popular reward catalog. American Airlines THE CONCEPT OF POINTS introduces the first IS INTRODUCED! frequent flyer program with AAdvantage HOW: Customers accumulate points by buying Betty Crocker products 1981 which they could to redeem for rewards. (rewards program with wings) amc 1985 THEATRES (who doesn't love subway?) AMC introduces Moviewatcher, the very first customer rewards program in the theater industry 1990 (movie goers rejoice) SUBWAY 1991 Subway rolls out the Sub Club, a stamp (retail rewards) based loyalty program NORDSTROM Nordstrom establishes Nordstrom FSB. ΚΙMPTON 1995 HOW: It offers Kimpton Hotels launches the Kimpton Intouch loyalty program based on preferences instead of points (the first, but not the last) Nordstrom customers cards under Nordstrom Fashion Rewards - its customer loyalty program 2002 (custom loyalty at your hotel) UK based supermarket, Tesco, launches the Clubcard program, believed to be the first card based loyalty program 2003 BEST BUY (get in the zone with rewards) Best Buy introduces the Reward Zone loyalty program 2005 (the subway stops here) AVIS 2007 Avis launches Avis First, a new customer loyalty program for frequent renters (zoom zoom...) SUBWAY Subway discontinues the Subway Club stamp program due to fraud. 2008 RECOGNITION-BASED (coffee lovers rejoice...) REWARDS ARE FIRST INTRODUCED Starbucks launches their own loyalty program for customers HOW: The concept of short, quick rewards that influence customer 2011 behavior - coupled with a Gold Card makes customers feel special and recognized. (olastic cards were so 2005) REWARDME 2054 INTRODUCES A CARDLESS LOYALTY (the future of loyalty) SOLUTION HOW: Customers enter their mobile MOOYAH number on an iPad Mooyah Burgers and Fries launches Mooyah Rewards powered by RewardMe screen to join the rewards program and earn points Customer earn points and redeem rewards through facial or retina recognition RewardMe Joseph Yi joseph@rewardme.com www.RewardMe.com THE EVOLUTION of LOYALTY PROGRAMS 2MM BC Cavemen collected fossils - 1st customer with a complete dinosaur skeleton won (a long time ago) a new weapon FREQUENT FLYER Betty Crocker MILES ARE BORN 1896 Betty Crocker points are used for a (tasty rewards) popular reward catalog. American Airlines THE CONCEPT OF POINTS introduces the first IS INTRODUCED! frequent flyer program with AAdvantage HOW: Customers accumulate points by buying Betty Crocker products 1981 which they could to redeem for rewards. (rewards program with wings) amc 1985 THEATRES (who doesn't love subway?) AMC introduces Moviewatcher, the very first customer rewards program in the theater industry 1990 (movie goers rejoice) SUBWAY 1991 Subway rolls out the Sub Club, a stamp (retail rewards) based loyalty program NORDSTROM Nordstrom establishes Nordstrom FSB. ΚΙMPTON 1995 HOW: It offers Kimpton Hotels launches the Kimpton Intouch loyalty program based on preferences instead of points (the first, but not the last) Nordstrom customers cards under Nordstrom Fashion Rewards - its customer loyalty program 2002 (custom loyalty at your hotel) UK based supermarket, Tesco, launches the Clubcard program, believed to be the first card based loyalty program 2003 BEST BUY (get in the zone with rewards) Best Buy introduces the Reward Zone loyalty program 2005 (the subway stops here) AVIS 2007 Avis launches Avis First, a new customer loyalty program for frequent renters (zoom zoom...) SUBWAY Subway discontinues the Subway Club stamp program due to fraud. 2008 RECOGNITION-BASED (coffee lovers rejoice...) REWARDS ARE FIRST INTRODUCED Starbucks launches their own loyalty program for customers HOW: The concept of short, quick rewards that influence customer 2011 behavior - coupled with a Gold Card makes customers feel special and recognized. (olastic cards were so 2005) REWARDME 2054 INTRODUCES A CARDLESS LOYALTY (the future of loyalty) SOLUTION HOW: Customers enter their mobile MOOYAH number on an iPad Mooyah Burgers and Fries launches Mooyah Rewards powered by RewardMe screen to join the rewards program and earn points Customer earn points and redeem rewards through facial or retina recognition RewardMe Joseph Yi joseph@rewardme.com www.RewardMe.com THE EVOLUTION of LOYALTY PROGRAMS 2MM BC Cavemen collected fossils - 1st customer with a complete dinosaur skeleton won (a long time ago) a new weapon FREQUENT FLYER Betty Crocker MILES ARE BORN 1896 Betty Crocker points are used for a (tasty rewards) popular reward catalog. American Airlines THE CONCEPT OF POINTS introduces the first IS INTRODUCED! frequent flyer program with AAdvantage HOW: Customers accumulate points by buying Betty Crocker products 1981 which they could to redeem for rewards. (rewards program with wings) amc 1985 THEATRES (who doesn't love subway?) AMC introduces Moviewatcher, the very first customer rewards program in the theater industry 1990 (movie goers rejoice) SUBWAY 1991 Subway rolls out the Sub Club, a stamp (retail rewards) based loyalty program NORDSTROM Nordstrom establishes Nordstrom FSB. ΚΙMPTON 1995 HOW: It offers Kimpton Hotels launches the Kimpton Intouch loyalty program based on preferences instead of points (the first, but not the last) Nordstrom customers cards under Nordstrom Fashion Rewards - its customer loyalty program 2002 (custom loyalty at your hotel) UK based supermarket, Tesco, launches the Clubcard program, believed to be the first card based loyalty program 2003 BEST BUY (get in the zone with rewards) Best Buy introduces the Reward Zone loyalty program 2005 (the subway stops here) AVIS 2007 Avis launches Avis First, a new customer loyalty program for frequent renters (zoom zoom...) SUBWAY Subway discontinues the Subway Club stamp program due to fraud. 2008 RECOGNITION-BASED (coffee lovers rejoice...) REWARDS ARE FIRST INTRODUCED Starbucks launches their own loyalty program for customers HOW: The concept of short, quick rewards that influence customer 2011 behavior - coupled with a Gold Card makes customers feel special and recognized. (olastic cards were so 2005) REWARDME 2054 INTRODUCES A CARDLESS LOYALTY (the future of loyalty) SOLUTION HOW: Customers enter their mobile MOOYAH number on an iPad Mooyah Burgers and Fries launches Mooyah Rewards powered by RewardMe screen to join the rewards program and earn points Customer earn points and redeem rewards through facial or retina recognition RewardMe Joseph Yi joseph@rewardme.com www.RewardMe.com THE EVOLUTION of LOYALTY PROGRAMS 2MM BC Cavemen collected fossils - 1st customer with a complete dinosaur skeleton won (a long time ago) a new weapon FREQUENT FLYER Betty Crocker MILES ARE BORN 1896 Betty Crocker points are used for a (tasty rewards) popular reward catalog. American Airlines THE CONCEPT OF POINTS introduces the first IS INTRODUCED! frequent flyer program with AAdvantage HOW: Customers accumulate points by buying Betty Crocker products 1981 which they could to redeem for rewards. (rewards program with wings) amc 1985 THEATRES (who doesn't love subway?) AMC introduces Moviewatcher, the very first customer rewards program in the theater industry 1990 (movie goers rejoice) SUBWAY 1991 Subway rolls out the Sub Club, a stamp (retail rewards) based loyalty program NORDSTROM Nordstrom establishes Nordstrom FSB. ΚΙMPTON 1995 HOW: It offers Kimpton Hotels launches the Kimpton Intouch loyalty program based on preferences instead of points (the first, but not the last) Nordstrom customers cards under Nordstrom Fashion Rewards - its customer loyalty program 2002 (custom loyalty at your hotel) UK based supermarket, Tesco, launches the Clubcard program, believed to be the first card based loyalty program 2003 BEST BUY (get in the zone with rewards) Best Buy introduces the Reward Zone loyalty program 2005 (the subway stops here) AVIS 2007 Avis launches Avis First, a new customer loyalty program for frequent renters (zoom zoom...) SUBWAY Subway discontinues the Subway Club stamp program due to fraud. 2008 RECOGNITION-BASED (coffee lovers rejoice...) REWARDS ARE FIRST INTRODUCED Starbucks launches their own loyalty program for customers HOW: The concept of short, quick rewards that influence customer 2011 behavior - coupled with a Gold Card makes customers feel special and recognized. (olastic cards were so 2005) REWARDME 2054 INTRODUCES A CARDLESS LOYALTY (the future of loyalty) SOLUTION HOW: Customers enter their mobile MOOYAH number on an iPad Mooyah Burgers and Fries launches Mooyah Rewards powered by RewardMe screen to join the rewards program and earn points Customer earn points and redeem rewards through facial or retina recognition RewardMe Joseph Yi joseph@rewardme.com www.RewardMe.com

The Evolution of Loyalty Programs

shared by Rewardme on Jun 04
751 views
1 shares
2 comments
Loyalty programs have come a long way. From the Betty Crocker points to Mooyah’s Cardless Loyalty Solution, the way in which loyalty is administered has been defined and re-defined over time. Fro...

Publisher

RewardMe

Designer

Joseph Yi

Category

Business
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size