The Evolution of Digital Advertising

-The Evolution of- Digital Advertising Over the past decade, display advertising has evolved from being static display ads to engaging formats across multiple platforms with numerous features from dynamic messaging to interactive video. Take a look back at how the industry has evolved and what digital advertising means today. Apple introduces the Macintosh with a graphical user interface and HyperCard, the first universal multimedia tool. 1987 1994 Ilt. Message: 1988 The first SMS (short message service) or WTF? text message is sent in Finland in December 1994. Adobe Illustrator is released. Photoshop 1.0 releases exclusively for Macintosh. Reply Exit 1989 1992 1991 1990 1993 Apple releases the first version of QuickTime on December 2, 1991 as a multimedia add-on. Aw MACROMIND 1994 Macromedia originates in the 1992 merger of Authorware Inc. and MacroMind-Paracomp. 02 00 HEWLETT PACKARD JERRY YOU 1995 Hewlett Packard and Red Sky Interactive launch the first rich media banner ad. 1996 The introduction WWW. of Flash. Denso Wave invents QR codes, originally used to track Toyotas during manufacturing. 1997 Arrival of The World Wide Web. Nokia 9000 Communicator model introduces first mobile web access via cellular phone. 1998 LOL! PUBLISH First signs of social media with AOL Instant Messenger, allowing users chat with each other. 1999 The birth of blogging. Google CLICK TO EXPAND! 2000 Mobile advertising makes its Search: Google launches. debut. 2001 PointRoll 3,000,00O develops and launches the first Social networking site, Friendster, launches and grows to 3 million users in three months.' expandable online ad unit. 2002 MySpace launches. in 2003 Linkedin launches as a social networking site for professionals. Facebook launches for students at Harvard. YouTube is founded in February. The first video is published in April. 2004 Rapid consumption of high speed broadband internet. More than half 2005 of U.S. internet users are online using broadband access.? 2006 video is in Onlin high demand during the 2004 election. Apple releases iPhone in the United States. Twitter is born. 2007 SALE! 92101 It 2008 Dynamic advertising with rich creative functionality gains adoption.“ Localized advertising takes root; data-driven ad creative and delivery emerges." Tumblr launches. 2009 TAP HERE First iPhone expandable ad." Apple releases iPad. DAILY NEWS Lincoln MKS expandable ad goes live on iPad launch day. 2010 The internet surpasses newspapers as a primary way for Americans to get news. POINTROLL WWW._ 2011 38% of US households have at least one TV set connected to the internet. Pinterest launches as a content curation site. Google+ launches. 2012 POINTROLL SOURCES: 1. Shea Bennett. "The History of Social Media (1978-2012)" Mediabistro, February 17, 2012. 2. Website Optimzation. "US Broadband Penetration Grows to 48.6% - Broadband Households at 38% - June 2004 Bandwidth Repart." June 22. 2004. 3. Leichtman Research Press Release. "38% of U.S. Households Now Have A TV Connected To The Internet. April 9, 2012. 4. PointRoll. A GANETT CONPANY