Essential Content Marketing KPI Metrics

INFOGRAPHIC MARKETING ΚΡΙ Metrics! Essential Content 6. Content Marketing KPIS You Should Track 288 Location Unique Visits Bounce Rate Like Social Media Signals Landing Page Visits Inbound Links LEADS PROSPEC CUSTOMEN Quality of Lead Conversions SEO Search Rankings Which content KPIS are leading marketers measuring? 95% Inbound/ referral 36% 91% Utilization/ 64% 32% Virality (how much it's shared) Conversion Impact on sales cycle consump- /Sale traffic tion/views Content marketers are using the following techniques: White Papers 52% Web Events 31% eBooks 31% •. • • Online Analysis 23% Video 74% Slides 48% Infographics 44% •.. •. • . Curated Content 27% •..• Presented by 3D Issue 3D Issue Digital Publishing Software : www.3dissue.com http:/ tbostinno she marketing/ .co/channels/9-content-morkeling-kpis-you-should-track/