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Epic Retail Fails of 2011

EPIC RETAIL FAILS OF 2011 The top misdeeds, mistakes and miscalculations of the year. TARGET. CUSTOMERS FLIP FOR MISSONI see what we did there? BUT THEIR WEBSITE FLOPS НА НА НА НА НА Target has Missoni products. Well, they did for a while, anyway. Depending on your take, this one might be more of a Win, but it still upset plenty of folks: The unprecedented demand for Missoni products left stores in a shambles, frustrated shoppers and killed the retailer's e-commerce site – which crashed a second time just a few weeks later. MISSONI havaianas image via racked.com jcpenney GOES TO THE DARK SIDE IN FEBRUARY, GOOGLE PENALIZED JCPENNEY FOR USING "BLACK HAT" SEARCH ENGINE OPTIMIZATION (SEO) TACTICS. By participating in an extensive network of paid links, in violation of Google's guidelines, JCPenney.com had achieved top search rankings for hundreds of phrases such as “home décor" and "comforter sets." Google's "corrective action" caused JCPenney.com to virtually image via www.joecorroney.com disappear from search results. JCPenney denied knowledge of these "black hat" tactics Darth Vader Character Copyright Lucasfilm and immediately fired their SEO firm. BORDERS CHAPTER 7 5 thậ? HOW TO GO OUT OF BUSINESS It was the end of a 40-year ride this year for the Ann Arbor, Mich.-based retailer that was started with a single location by a pair of brother entrepreneurs while they were still in college. It grew into an international retail giant over the decades, but it hadn't turned a profit since 2006, and most of this year was spent watching the company slowly whittle its footprint down to nothing. Today, a visit to borders.com redirects you to the website of Barnes & Noble. VICTORIAS SECRET.EXPOSED! NAUGHTY NOT "Couldn't they just give it to charity?" That was the question the Daily Mail asked in April when word broke that Victoria's Secret destroys unworn returned merchandise – as a matter of policy. "The sales assistant's only error was to destroy the garment in view of customers, rather than in a back room," the paper reported. NICE PINK R.I.P. QWIKSTER ACTUALLY GOOD RIDDANCE, NOBODY LIKED YOU ANYWAY. Two is not better than one for Netflix. The third and fourth quarters have not been kind to the entertainment giant, which lost nearly a million subscribers when it raised prices – then raised an untold number of eyebrows when it announced it would split its DVD and streaming operations into two companies. The outrage from users was deafening, and the company backed down on the plan less than a Qwikster month later – but not before generating a PR disaster. 09/11- 10/11 Bank of America CAUSES FIVE DOLLARS WORTH OF TROUBLE. JUST CLOSED It hasn't been a good couple of years for public opinion about banks, so you wonder what prompted the folks at Bank of America to propose a $5 monthly fee for using their debit card. The bank's weeks-later decision to change its mind is being heralded as a sign of the new power social media holds over businesses, an unprecedented shift in ALL OF MY Bank of America ACCOUNTS! consumer power. image via businessinsider.com RENT IS TOO DAMN HIGH JIMMY MCMILLAN FEELS BEST BUY AND SEARS' PAIN. BEST AND Sears BECOME LANDLORDS BUY FOR RENT It's tough to pay the rent on large retail spaces. Just ask Best Buy, which decided in June to lease out anywhere from 4 to 15 thousand square feet in its Southern California stores, which average 45,000 sq. ft. total. In September, Sears did something similar, listing space available inside 24 stores in Milwaukee. Sources: http://www.dailymail.co.uk/femail/article-1381309/Couldnt-just-charity-How-Victorias-Secret-DESTROYS-unworn-clothing-returned-customers.html http://www2.journalnow.com/business/2011/feb/16/3/winston-salem-borders-store-remain-open-despite-ba-ar-788688/ http://www.streetinsider.com/Corporate+News/Best+Buy+%28BBY%29+Looking+to+Sublease+Extra+Floor+Space/6598543.html Presented by: RETAIL CUSTOMER EXPERIENCE.cOM http://www.bizjournals.com/milwaukee/news/2011/09/23/sears-to-sublet-store-space.html http://mediadecoder.blogs.nytimes.com/2011/10/10/netflix-abandons-plan-to-rent-dvds-on-qwikster/ http://www.retailcustomerexperience.com/article/184615/Missoni-for-Target-line-sells-out-raises-questions http://www.reuters.com/article/2011/10/25/us-target-idUSTRE7906XJ20111025 http://www.nytimes.com/2011/02/13/business/13search.html?pagewanted=all http://www.cnn.com/2011/11/04/opinion/rattray-consumers-fight-back/

Epic Retail Fails of 2011

shared by NowSourcing on Dec 16
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It’s been a rough couple of years for retail, but it’s been especially bad for some. And while it looks like there is a bright spot on the horizon in the form of slightly lower unemployment number...

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