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Engaging Kingdom Workers Online

What Will Make Your Website STAND OUT? GMI recently conducted its Agency Web Review, sending over 350 prospective missionaries to review North American mission organization websites in order to better understand what people are looking for and how agencies are perceived based on their Internet presence. The survey helped identify some of the strengths and weaknesses of mission websites. What Visitors Saw as Strengths NUMBER OF MENTIONS (out of 213) Well Organized 56 Good Visuals/Photos 49 Informative 43 Easy to Use 41 Information Clear 36 Mission/Vision Description 29 What Visitors Saw that could be NUMBER OF MENTIONS Improved (out of 176) Add/Improve Visuals Add/Improve Stories Improve Layout 22 21 14 Reduce Text/Information 13 Improve Navigation 13 Update/Clarify Opportunities What Did Visitors PERCENT OF PEOPLE IDENTIFIED Think? AS EXTREMELY LIKELY OR LIKELY TO SAY THE FOLLOWING AFTER VISITING AN AGENCY SITE "I plan to visit again" "T'll take the next step" 61% 37% "I'll tell a friend" "I will post or tweet about it" 33% 18% Two Websites to Watch VICKOR& PHg o EXPAND THE REACH OF THE GOSPEL HIGH 44% extremely likely to MOTIVATION AaiND's GHAIPNT NEIE Je Becisa of Chriet', lave, NTM ntnione develoy cacing elusioratipa witli saibal peopin, ndlp acet plyical ee. Becaie uf Hisker, ulmicmarle nt thet frjemåe. te have he oartnity 1e place tbeir l in Chaar, to becoie Hir disciydan. and te epeilee the joy of beire pat of a mac rlairea that rakee thân paituniry to GIVE VS. othen Explere ppartunhiec lo ge Fadalory tghe la pursue 15% for all opportunities New Tribes Mission (www.ntm.org) agencies A AFRICA INLAND MISSION Christ-cectered churches among all African peoples 43% Select the office nearest you to DISCOVER YOUR PART in reaching the peoples of Africa with the Good News of Jesus Christ. for all Select the office nearest you v VS. agencies 75% strongly liked Opurtunties k Sirurt tem nd Ful lorm Minilry| Iwo yar Oureen Miri-hing TonA AMw's ast renehwl| Prayer and Finurcal Partnslips USo the drap UMT menualrH lo vist the Al elloo nearsi yu. MAnte Legns AMTAK lin AIM Qubcund Webmel Ingi AM IT Help Dcak AM GOnge Acps HIGH APPEAL Africa Inland Mission International (www.aimint.org) Source: 2013 Agency Web Review, www.gmi.org/agencywebreview. Click here to purchase the full Agency Web Review Report. Sponsored by: To find more inforgraphics OLIVE Empowering People through Technology from GMI visit gmi www.missiographics.com TECHNOLOGY WWw.olivetech.com 20

Engaging Kingdom Workers Online

shared by GMIMissiographics on Oct 28
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The Web is a major part of anyone's search for a mission opportunity. It only makes sense. We do our school research, shopping, photo sharing and relationship building online. So why would we not use ...

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