Employer Branding 2012

EMPLOYER BRANDING 2012 Results from the October 2012 People Matters and Monster.com survey on employer branding among Indian companies Not a key organizational O priority Why is employer branding important? Mostly an HR mandate 60% the EVP to design 59% efforts 62% of organizations do not have a formal employer branding campaign to sharpen recruitment do not have plans to invest in a formal employer brand- ing campaign in 2013 56% 37% 55% of organizations lay ownership of creation of employer brand to Head HR of organizations lay ownership of execution of employer brand to Head HR 52% of the to support the development attracting communications 56% of organizations do not formally track their employer branding spend 42 to realign % engagement strategy How is the employer brand analyzed and created? 5% by outsourcing to an external consulting firm by creating a cross 27% functional in-house team 52% by combining both internal and external resources