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Employee Ambassador Programs: By the Numbers [Infographic]

Employee Ambassador Programs: By the Numbers Top 5 Ways Employee Ambassador Programs are Sabotaged #1 #2 #3 #4 #5 Your employees don't like their job, or each other. You believe technology will| be a magic bullet. Your employees don't believe There's nothing in it for them. You fail to plan for the long-term. in your brand. If you can't convince your employees, your customers aren't going to believe you either. Find out the reasons why before you launch a program with disenfranchised employees. If your employees are unhappy, their engagement will come across as forced and inauthentic, For your program to be successful, provide some sort of value, and recognize your ambassadors for their efforts. All the planning in the world can't make up for a disengaged employee base. Why Do Engaged Employees Matter? 240% In the U.S., active employee disengagement costs $450 billion to $550 billion per year Workplaces with engaged employees have significantly higher productivity, profitability, and customer ratings, less turnover and absenteeism, and fewer safety incidents than those without. When organizations successfully engage their customers AND their employees, they experience a 240% boost in business outcomes. $450-500 billion How Many Employees Are Actually Engaged? 13% 30% are engaged worldwide non-engaged employees outnumber engaged employees 2-1 of U.S. employees are engaged at work Sources: Gallup State of the Global Workplace http://www.ciceron.com/2014/04top-5-ways-youre-sabotaging-employee-brand-ambassador-program/ CIcerón We Build Brand Advocacy

Employee Ambassador Programs: By the Numbers [Infographic]

shared by Tiffani_Allen on Jun 24

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In my weekly brand advocacy round ups, I’ve been talking a lot about the importance of employee brand advocates and brand ambassadors. This is a topic we feel very strongly about at Ciceron. Employe... e ambassadors are crucial to the success of an advocacy marketing strategy — and to your business as a whole. Happy and engaged employees make a huge difference in your communications as a brand, as well as to your bottom line. As my colleague, Dawn Hepper, wrote in her recent post called “The Top 5 Ways You’re Sabotaging Your Employee Brand Ambassador Program“: “Change is inevitable. It can be energizing or exhausting, depending on how you approach it. But you don’t have to do it alone. Every leader, manager, and employee is surrounded by a group of colleagues who fundamentally believe in the mission of your company, and who would come to bat for you in a heartbeat if you asked them to. These employees are your brand ambassadors. And they, along with your current customers, are your best source of new customers. How do we know this? Because research shows us that when organizations successfully engage their customers AND their employees, they experience a 240% boost in business outcomes.” Employee ambassadors can help you keep your customers AND your wallet happy. The purpose of this infographic is to explain why that’s the case.