Email Opt-ins Infographic

Subscribe to our newsletter Name V Daily Newsletter email address EMAIL This infographics is co-produced by Email Monks O Subscribe GetResponse OPT-INS CONVERT YOUR VISITORS TO SUBSCRIBERS LIKE A PRO! Buongiorno I've been offered to opt-in to your emails, but hang on I see a red light. So many fields and all mandatory Oops! Not for me, ciao. That's what a typical conversion killer looks like! With most marketers now detouring to permission-based emailing, it's critical to improve the overall opt-in experience with better site speed and responsive websites. With only 9% brands using double opt-in mechanism, 91% of brands clearly have a scope to convert using attractive opt-in workflows. WHY IS THE TIME NOW FOR BRANDS TO BETTER THEIR OPT-IN WORKFLOW? " 60% OF TRAFFIC IS "SMART" WE'VE NOTED THAT THE 1% DELAY IN AMOUNT OF GLOBAL TRAFFIC WHICH MEANS HAVING A INCREASED 3x BUT MORE WEBSITE'S PAGE IMPORTANTLY, THE NUMBER OF GREAT CONVERSION LOAD TIME LEADS TO A 7% DECREASE IN WEBSITES INCREASED 14x, MECHANISM FOR ON-THE-GO WHICH MEANS THE RECIPIENTS IS VITAL. リ COMPETITION LEVELS ARE CONVERSIONS. HIGHER IN MOST MARKETS. That being said, opt-in forms are the best way to capture visitor information and in turn use big data to nurture and convert these leads. 10 OPT-IN FORM EXAMPLES Exit-intent A pop-up box that appears once the user moves their mouse pointer to close the page/tab Pros: Grabs attention and might give you a last chance to convince your visitors to stay connected, in the long run could help you improve your churn rate Cons: Similarly to light-boxes, can be overused and cause annoyance especially if difficult to close Exit Overlay Pro tip: Make sure that the presented benefit is something they are truly interested in and is worth their time. OK, now you know which opt-in forms to use. Just remember to do it the right way. Here are some practices you should avoid. NOT SO COOL OPT-IN FORMS: 7 BAD PRACTICESİ Too many mandatory fields hampering the UX Capturing information is good, but a lot of information makes visitors skeptical about how it will be utilized. Above all, it also hampers the UX. Limit the form to a few fields and use surveys to find out the rest, after they've already signed up! No adherence to the law like privacy links, address, and other related information In your preference center or sign-up forms it is always advisable to provide information which is required by law. Even the best marketers forget to provide this information, enabling users to choose between opting-in and skipping. 13 Animation overdose or animation that hampers action A little animation always prompts users to actually browse the fields and accomplish the desired action, but overdoing it might distract the user leading to exiting the form. Improper sizing for on-the-go subscribers It is recommended that your opt-in form is designed keeping with mobile visitors in mind. Proper sizing leads to a great user experience. 15 Problems exiting the form while viewing the website Some opt-in forms are so bulky that they occupy the entire screen, while others are small but there is no way to exit them. Misleading copy in the form If the copy in your form is misleading or dubious, it might not communicate your intention well. Only providing single opt-in and not double opt-in confirmation While some marketers are providing double opt-in forms, others are still relying heavily on single opt-in, which isn't a best practice. Alright, so now you know what to avoid, let's go through some clever ways that will make your sign-up forms effective. SUPER COOL OPT-IN FORMS THAT CONVERT: 10 BEST PRACTICES Identify your audiences' preferences and deliver a form that actually helps your customers through the sign-up process. Provide your audience with an opt-in offer that is specific, valuable, and easily understandable. If you want to include animation or add interactive elements, make sure they don't distract Keep the form simple and with few number of 13 fields. 9. Make it easy to close the opt-in form. 15 Keep the copy clean and attractive. Keep the form optimized for mobile users in terms of its size, button placement and Make sure your form is placed in the right eye-path to attract conversion. content. 19 Test a few opt-in forms and see which ones work best for you. 10 Make sure your opt-in forms carry your brand personality. CRAVING SOME INSPIRATION? Check out these interesting ideas for mitigating the opt-in challenges! TO GET THE OPTIN SOLUTIONS CHEATSHEET VISIT : www.emailmonks.com/getoptincheatsheet.html IT'S GREAT TO START WITH THESE TIPS but remember - you know your audience best, so run a few A/B tests to check what really works for your audience! This infographic is brought to you by: GetResponse Email, Newsletter & Landing Page Email Monks Design and Coding Company. World's Easiest Email Marketing. References: Email Monks GetResponse