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Email This, Not That

"Only a third of responding companies (32%) carry out a regular amount of testing "Untargeted email programs EMAIL this, From: Pet Sitters THE BAD EMAIL VS. THE GOOD EMAIL From: Pet Sitters Sent: August 06, 2012 11:02 AM To: Temple, Lavon Subject line: Save $$$ When You Plan Your Trip Today!!!! Sent: August 06, 2012 11:02 AM To: Temple, Lavon Subject line: Plan Ahead, Lavon: Schedule a Session Today o increase costs by as much as 3.6 times the To view an online version of this email, click here. To view a mobile version, click here. cost of targeted programs." Relevancy Group, 2010, "Realizing Dollar signs and several exclamation points may for email SUBJECT LINE This subject line is personal, free of spam triggers and clearly explains what the message is about. cause the message to end up in the Spam folder Pet Sitters marketing. One instead of the inbox. 1.300.555.1234 quarter of organizations say they infrequently carry out testing, Pet Sitters Monthly Newsletter www.petsitters.com August 2012 not Monthly Newsletter the Value of Email This email completely lacks the option to view the email as a webpage. If subscribers are unable to view your message correctly they often click on this link to view an online version. A best practice is to include a link to a mobile version. ONLINE VERSION Marketing" while 13% don't School is Back in Session test at all." Dear Lavon, Econsultancy, Email Marketing Census Personalization is shown to give a double digit lift in open THAT %%Frist Name_%% Find out more rates when used in the subject line, and can be used anywhere. Test to make sure fields are populating correctly. It's also good practice to provide a default value, like "Pet Lover". Oops! Personalization is great, but not so personal when it's messed up! My, how time has flown this year! August is here and that means summer vacation is over. In just a few short months the holidays will be upon us. Now is an excellent time to start planning your future trip! PERSONALIZATION 2011 Summer vacation is over and school is back in session but Pet Sitters is always on the job! It's only a few more months until the holidays are back in session, so plan ahead and call now to get the best prices we have to offer. Still the best in pet sitting services and the best at saving you $$$!! on our website! Click here. There's a number of reasons why you might use links in email-to link to a product or service, link to an article, link to an incentive, etc. Links are good and they indicate Pet Sitters is offering limited-time savings on pre-planned vacations. Contact us today to get started on ensuring your pet is taken good care of while you're away. "Only 20% of consumers say that reading emails on mobile devices is as easy as doing so on PCs." e-Dialog, "2011 Email Attitudes Report: Don't miss the opportunity: schedule a FRE E meet and planning session today!!!! CORRECT LINKS August 2012 Click here? I can't click here-this stupid link is broken! What we can offer you and your pet: engagement of a subscriber. 20% Think about what you're doing this holiday season!!! Book now for sweet discounts!!! During our conversation we'|l go over: Email Relevance and the Proliferation STOP These images have been picked to correspond well with the message. They are clear and saved in the correct format for subscribers to enjoy. Quality Pet Care • Emergency Services • Holiday Planning • and much more of Mobile Email Use" Images are an important part of attracting attention and shouldn't be pixelated and unclear. IMAGES - Expectations Special Needs - Animal temperament - Emergency information Click here to find more information about our The average open services. RELEVANT CONTENT Consumers skim email content, so it needs to be digestible. Keep your email to a few paragraphs and bullet the important items you want the reader to take away. Delivra Different font sizes, different font colors-this email looks Call now to set up an appointment. Don't leave your pet in the dog house! Get a Pet Sitter today! like it belongs in a 2 year old's coloring book. rate of an email visit us on our website Do you have big plans for this holiday season? Make sure your pet is taken care of! Contact us now to is 24%. Are 24% we know email call to schedule an appointment Direct readers to take the exact steps you want you proud of what your What am I supposed to do? Where's the website URL, a phone number, or some social links? Give me receive great discounts. CLEAR CALL TO АCTION them to. Readers are more likely to take action if the process is laid out for them. Place clear buttons to your social sites for social interaction; place a big, clear phone number to receive calls. For over 12 years, Delivra has been helping businesses and organizations execute email marketing campaigns by providing dynamic software and professional services-from email marketing strategy to help when you need it in areas such as design, 76% Limited Time Offer. some way to get in touch! Get Social recipients are seeing? Find us ona Click here to forward this mailing with your personal message. Not only does this email not have an unsubscribe link, in neglecting it the sender is also breaking CAN-SPAM compliance. Provide a clear unsubscribe or preference center link so recipients don't mark you as spam. A preference center allows readers to change the frequency or types of mailings they want to receive instead of unsubscribing altogether. This email was sent to: Itemple@delivra.com This email was sent by: Pet Sitters UNSUBSCRIBE Click here to forward this mailing with your personal message. We'll take two email designs head-to-head to compare and This email was sent to: Itemple@delivra.com This email was sent by: Pet Sitters 42 Wallaby Way, Sydney, ND 58401 production, deliverability, and testing. "35% of companies and 17% of agencies working for 35% Click here to leave this mailing list. Call us today at 866.915.9465 or visit us at www.delivra.com to learn more about how we can help you. find out what works in an email clients do not know how successful their email Unless you have a specific mobile design, try to create simple templates that render on 17% Forget about this rendering well on a mobile device. MOBILE Click here to view our privacy policy. and what doesn't. marketing is in generating social media activity." 2012 Email Marketing Industry Census both the web and mobile devices. "Only a third of responding companies (32%) carry out a regular amount of testing "Untargeted email programs EMAIL this, From: Pet Sitters THE BAD EMAIL VS. THE GOOD EMAIL From: Pet Sitters Sent: August 06, 2012 11:02 AM To: Temple, Lavon Subject line: Save $$$ When You Plan Your Trip Today!!!! Sent: August 06, 2012 11:02 AM To: Temple, Lavon Subject line: Plan Ahead, Lavon: Schedule a Session Today o increase costs by as much as 3.6 times the To view an online version of this email, click here. To view a mobile version, click here. cost of targeted programs." Relevancy Group, 2010, "Realizing Dollar signs and several exclamation points may for email SUBJECT LINE This subject line is personal, free of spam triggers and clearly explains what the message is about. cause the message to end up in the Spam folder Pet Sitters marketing. One instead of the inbox. 1.300.555.1234 quarter of organizations say they infrequently carry out testing, Pet Sitters Monthly Newsletter www.petsitters.com August 2012 not Monthly Newsletter the Value of Email This email completely lacks the option to view the email as a webpage. If subscribers are unable to view your message correctly they often click on this link to view an online version. A best practice is to include a link to a mobile version. ONLINE VERSION Marketing" while 13% don't School is Back in Session test at all." Dear Lavon, Econsultancy, Email Marketing Census Personalization is shown to give a double digit lift in open THAT %%Frist Name_%% Find out more rates when used in the subject line, and can be used anywhere. Test to make sure fields are populating correctly. It's also good practice to provide a default value, like "Pet Lover". Oops! Personalization is great, but not so personal when it's messed up! My, how time has flown this year! August is here and that means summer vacation is over. In just a few short months the holidays will be upon us. Now is an excellent time to start planning your future trip! PERSONALIZATION 2011 Summer vacation is over and school is back in session but Pet Sitters is always on the job! It's only a few more months until the holidays are back in session, so plan ahead and call now to get the best prices we have to offer. Still the best in pet sitting services and the best at saving you $$$!! on our website! Click here. There's a number of reasons why you might use links in email-to link to a product or service, link to an article, link to an incentive, etc. Links are good and they indicate Pet Sitters is offering limited-time savings on pre-planned vacations. Contact us today to get started on ensuring your pet is taken good care of while you're away. "Only 20% of consumers say that reading emails on mobile devices is as easy as doing so on PCs." e-Dialog, "2011 Email Attitudes Report: Don't miss the opportunity: schedule a FRE E meet and planning session today!!!! CORRECT LINKS August 2012 Click here? I can't click here-this stupid link is broken! What we can offer you and your pet: engagement of a subscriber. 20% Think about what you're doing this holiday season!!! Book now for sweet discounts!!! During our conversation we'|l go over: Email Relevance and the Proliferation STOP These images have been picked to correspond well with the message. They are clear and saved in the correct format for subscribers to enjoy. Quality Pet Care • Emergency Services • Holiday Planning • and much more of Mobile Email Use" Images are an important part of attracting attention and shouldn't be pixelated and unclear. IMAGES - Expectations Special Needs - Animal temperament - Emergency information Click here to find more information about our The average open services. RELEVANT CONTENT Consumers skim email content, so it needs to be digestible. Keep your email to a few paragraphs and bullet the important items you want the reader to take away. Delivra Different font sizes, different font colors-this email looks Call now to set up an appointment. Don't leave your pet in the dog house! Get a Pet Sitter today! like it belongs in a 2 year old's coloring book. rate of an email visit us on our website Do you have big plans for this holiday season? Make sure your pet is taken care of! Contact us now to is 24%. Are 24% we know email call to schedule an appointment Direct readers to take the exact steps you want you proud of what your What am I supposed to do? Where's the website URL, a phone number, or some social links? Give me receive great discounts. CLEAR CALL TO АCTION them to. Readers are more likely to take action if the process is laid out for them. Place clear buttons to your social sites for social interaction; place a big, clear phone number to receive calls. For over 12 years, Delivra has been helping businesses and organizations execute email marketing campaigns by providing dynamic software and professional services-from email marketing strategy to help when you need it in areas such as design, 76% Limited Time Offer. some way to get in touch! Get Social recipients are seeing? Find us ona Click here to forward this mailing with your personal message. Not only does this email not have an unsubscribe link, in neglecting it the sender is also breaking CAN-SPAM compliance. Provide a clear unsubscribe or preference center link so recipients don't mark you as spam. A preference center allows readers to change the frequency or types of mailings they want to receive instead of unsubscribing altogether. This email was sent to: Itemple@delivra.com This email was sent by: Pet Sitters UNSUBSCRIBE Click here to forward this mailing with your personal message. We'll take two email designs head-to-head to compare and This email was sent to: Itemple@delivra.com This email was sent by: Pet Sitters 42 Wallaby Way, Sydney, ND 58401 production, deliverability, and testing. "35% of companies and 17% of agencies working for 35% Click here to leave this mailing list. Call us today at 866.915.9465 or visit us at www.delivra.com to learn more about how we can help you. find out what works in an email clients do not know how successful their email Unless you have a specific mobile design, try to create simple templates that render on 17% Forget about this rendering well on a mobile device. MOBILE Click here to view our privacy policy. and what doesn't. marketing is in generating social media activity." 2012 Email Marketing Industry Census both the web and mobile devices.

Email This, Not That

shared by delivra on Nov 08
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This infographic describes best practices for creating a good email and the practices typically employed to make poor emails.

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