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Email Marketing vs. Lead Nurturing

* TITLE FIGHT YOUR INBOX IS PROUD TO PRESENT E-MAIL VS- LEAD MARKETING *** NURTURING * LET'S RUMBLE! 6"THE OCCASIONAL BLAST" VS "THE REVENUE ENGINE" GENERIC "ONE TO MANY" TARGETED "ONE TO ONE" E-mail Marketing is used to communicate general information to a broad audience for informational purposes. Nurturing provides the right content to the right person at the right time, progressing them towards a purchase. Nurturing gets 4-10x the response rate over stand-alone e-mail. (DemandGen Report) BROAD CUSTOM "PERSONALIZED" "SAME TO ALL" Blast e-mails typically contain the same Communicates relevant, educational content personalized to the recipient's role, interests, and activity profile. Relevant e-mails drive 18x more revenue than broadcast e-mail. (Jupiter Research) content and calls to action no matter whom the audience is or what buying stage they are in. INTEGRATED "VARIETY MATTERS" SINGULAR "ALL E-MAIL" E-mail marketing requires you to stay on the cusp of annoying to stay relevant and top of mind with your audience. Nurturing uses multi touch, direct marketing campaigns to interact with a lead via e-mail, phone, and online interations, increasing engagement by over 65%. (Market Wire) SPORADIC "REACTIVE" STRATEGIC "PROACTIVE" Messages are sent when the company feels a need to communicate a marketing-related activity like a trade show, webinar or other promotional media. Persuasive communications are sent according to the prospect's stage in the buying cycle. 53% of buyers stop engaging if they receive irrelevant content. (Cone Consumer New Media Study) QUANTITATIVE "CLICK CLICK" QUALITATIVE "KNOW THE SCORE" General e-mails generates a low 3% CTR while lead nurturing e-mails can generate Activity tracking, scoring, and grading elevates nurturing analytics and provides visibility to identify a prospect's intent, ensuring your sales team focuses on "sales-ready" prospects. over an 8% CTR. (HubSpot) It's a unanimous decision! After this decisive win for lead nurturing, learn how to turn your reactive e-mail blasts into a proactive revenue engine. marketstar. > Download our Lead Nurturing eBook to learn more IMPACT PUNCH ĐNIWIL FOCUS REACH

Email Marketing vs. Lead Nurturing

shared by squirtgunn on Aug 18
Inforgraphic outlining the difference a lead nurturing strategy makes over traditional email marketing




Adam Gunn


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