Email Marketing Trends

EMAIL MARKETING TRENDS + TIPS FOR SAAS PROVIDERS Successful marketing strategies encompass a number of outlets to reach consumers, but as of late, studies have shown that more than half of small and midsize businesses are allocating the largest share of their marketing budgets (up to 20%) to email marketing efforts. Let's take a look at this growing trend and how your business can maximize its current email marketing techniques. 15% AVERAGE SHARE OF MARKETING BUDGET 14% 13% 15 11% 10% 8% NEWS 8% 7% 5% 3% 2% EMAIL MARKETING EVENTS PERSON PRINT DIRECT MAIL SOCIAL SEO ONLINE TV RADIO DISPLAY OTHER то ADS MEDIA DISPLAY ADS ADS ADS PERSON ADS FREQUENCY OF EMAILS TO LIST NEVER DAILY DAILY NEVER A FEW ONCE A TIMES MONTH ONCE A A FEW A WEEK OR LESS MONTH OR LESS TIMES ....: A WEEK ENTIRE LIST PART OF LIST A FEW TIMES A MONTH ONCE A WEEK A FEW ONCE TIMES A A WEEK MONTH 39% 58% HOW CUSTOMERS WANT TO BE COMMUNICATED WITH PREFERRED CHANNEL FOR PROMOTIONAL MESSAGES FROM COMPANIES TO WHOM I HAVE GRANTED PERMISSION TO SEND ME ONGOING INFORMATION Most preferred by all ages YOU VE GOT MAIL f. DIRECT MAIL TEXT MESSAGING EMAIL FACEBOOK 77% 5% 4% in MOBILE APP TELEPHONE TWITTER LINKEDIN 1% 1% 0% HOW ORGANIZATIONS MEASURE SUCCESS TOP 3 METRICS USED FOR EMAIL MARKETING ll 78% # of people who click on a link sent via email 74% Increased traffic to your org's website from subscribers 74% # of new sales leads found through email TIMING OF EMAIL SENDS 12% HIGHEST: 6 AM 10% 8% LOWEST: 6% 4 PM 4% 2% 12 AM 11 AM 11 PM TIPS FOR SAAS EMAIL MARKETERS TEST EVERYTHING While best practices can help guide your initial email marketing strategy, know that your market might respond differently than the average consumer. It is well worth your marketing dollars to try various methods of email marketing communication to find what works best. Test, test, and test some more. OFFER RESOURCES Prospects need to feel valued. By providing resources such as whitepapers, guides, tools, and webinars, you can deepen a relationship with prospective customers. Provide content that gives subscribers the ability to buy in to your product/brand, as opposed to feeling like you're just trying to sell them something. DOWNLOADING. SEGMENT, SEGMENT, SEGMENT The more emails you send, the more you'll learn about your email list-what specific interests they have, how they respond to certain messaging, the most appropriate time to send, how often they want to hear from you, and other vital data points. Relevancy is one of the most important factors to appeal, so take advantage of the data that your email service provider will give you. Gxail YAHOO! Mail CRM INTEGRATION salesforce.com The majority of mainstream email service providers integrate with a number of CRM providers, including Salesforce. Arm your sales team with relevant email data to keep them informed about potential business prospects and about leads that are deeper in the sales funnel. Ambassador SOURCES GetAmbassador.com econsultancy.com/us/blog/62001-content-marketing-strategy-an-a-z-guide-to-success marketingland.com/email-marketing-takes-highest-share-of-marketing-budgets-38386 silverpop.com/marketing-resources/white-papers/all/2013/2013-EM-Benchmark/ gartner.com/technology/research/digital-marketing/digital-marketing-spend-reportjsp searchenginewatch.com/article/2215891/Why-Email-Marketing-Shouldnt-be-an-Ugly-Stepchild cdn2.hubspot.net/hub/53/file-13196188-pdf/docs/7-steps-to-jump-start-your-email-marketing-strategy-final.pdf marketingland.com/77-percent-of-us-want-to-get-marketing-messages-via-email-theres-no-close-second-place-study-says-9420 @GetAmbassador CLICK-THROUGH RATE