Email Marketing Tips for Retailers

CREATE EMAIL MARKETING CAMPAIGNS THAT STAND QUT! of online consumers made 66% a purchase as a positive result of email marketing messages 6 email marketing steps you should be doing ACQUIRE 1 • Use opt-in forms on all landing pages. • Make use of effective segmentation. • Make it easy for users to sign up for relevant information. • Relevant information = less likely to opt-out. CONVERT 再 • Trigger email to customer after specific required interaction, e.g. cart abandonment or exiting the site. • Follow up emails to a visitor over a period of days. • Test by sending promotion via targeted email. NURTURE 3 • Communicate with consumers while they're highly engaged. • Set email program expectations and frequency. • Require confirmed opt-in email and trigger immediately after sign-up. • Send compelling follow-up email serives over the next few weeks. GROW 4 • Post-purchase engagement. • Send timely product review emails to get customer's feedback. • Incentivise old customers to take action with helpful relevant content. • If a customer is unsatisfied, what can you do to save the relationship? RETAIN • Customer appreciation is less expensive than customer acquisition. • Send a birthday or anniversary email to your customer. • Create a customer loyalty program. • Send random customers appreciation emails with promotion. REACTIVATE 6. • Win back your old customer's attention. • Prompt inactive customers to update their preferences. • Offer an incentive to make a time-sensitive purchase. • Send exclusive and sneak peak related material. Some interesting email facts 50 - 60% of customers will open welcome emails Companies that prioritize the customer 63% 75% 52% experience generate say online reviews play the biggest role in returning buying decisions of of first-time subscribers visitors 60% Only 20% of customers will open promotional emails on email lists are inactive plan on higher profits than their competitors If you're not segmenting and customizing your emails, you're missing key opportunities. 7 Ways to improve your email design CREATE BRAND SYNERGY 1 Be sure your customers instantly recognize that all communication they receive from you is, indeed, from you. KEEP IT EASY ON THE EYES Research proves that the human eye scans email in an "F" pattern. Use this knowledge to your advantage by positioning your logo, headline, and key call-to-action at the top of your email. GIVE SOME, GET SOME Boost subscriber interest by offering something of value in your email marketing. Feature a promotion, a high-interest article, or something they're not likely to find anywhere else. MAXIMIZE YOUR RESPONSE 4 T Add a call-to-action in the upper left quadrant, attention-grabbing (not overdone) colors and graphics, enticing clicks, and relevant copy. You want email marketing subscribers to take action, don't be afraid to ask. RENDER RIGHT Because 60% of email clients block images by default, it's vital to also design with no images in mind. Use HTML text and web-safe fonts when possible. Include 'alt' tags with your images, and always create a text version of your email. TEST, TEST, AND THEN TEST AGAIN The best way to determine whether or not your email design is effective is to test across multiple email clients. Statistically, 69% of B2B and 27% of B2C subscribers view their email in an email client that uses a preview pane, so look for proper rendering and preview pane views. TAKE PRIDE IN YOUR APPEARANCE [7 Your emails are better-received by your subscribers when they're attractively designed, effectively written, packed with relevant and useful information, and tested for prime design performance. Sources: http://www.exacttarget.com/ http://www.listrak.com/ http://www.inboxgroup.com/ FATHCM RETAIL www.fathomdelivers.com 2. 2. 3