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Email Marketing Targeted Messaging for the Customer Life Cycle

EMAIL MARKETING Targeted Messaging for the Customer Life Cycle .... In 2013. 66% of online consumers 15 and up made a purchase as a result of email marketing messages. With more and more companies realizing the ROI potential of email programs, it's more important than ever to serve up timely and relevant emails in order to stand out in the consumer's inbox. When and where in he web process should you use on opt-in form? .... .... Homepage Dung Regetrafon Duing Downioad Reengage customers who haven purchased or interocted with your brand for an extended perlod of fime Duing Chackout Penitertin your webate Novigation Prompt inactive consumen to updote their preferences or unsubscrbe Reinforce your company's value proposition * Reming the consumer of email and webste Segmentolon *... Maketeary for your customen to recelve relevant ilomotion so they stay engoged ond ore leskely to optout benefh • Uhe a preforence center to get to khow the Customer ond to create usef segmenh tor dynamic content 6. REACTIVATE • Ofter on incentive 1. ACQUIRE Copture sales from prospects that showed Interest in your product Customer acquisiltion is expensive so ifs important to oppreciate and reloin your engoged customers • Trigger emal to customens horty ofter they ve abandoned ther cart oger emai to customen shorty ater • Trigger email to customers shorty after they've exted a product or cotegory page 2 CONVERT RETAIN •oger emol to customes shorty after they ve exled a product or cotegory page * Folow with oddional emab over a period of day • Follow with addifonal emals over a period of days • Test uing a promotion to increase convenions * Test using a promotion to increase conversons Increase conversions ot a fime when the consumer is olready highly engoged with 4. GROW Take the extra steps to show your customer that you appreciate their business 3. NURTURE your brand ........ **... oger immediately atter signup • Folow with adsiona emas over a period of weeks Product Review •Confm optemal Sat expectations on emal progrom & hequency •Regest preterence dota uch an when the use • Getreviews when he produtisnew.but the heckemal bethdate and ofher usetntomation Incude sock med ts to encooge futher Oustomer has haod fmeoyout • Drive addfonal conversion trom other consumes Cregte user generated content to help with SEO oningi Interacton with the trond 77% of consumers prefer email for permisslon-based promotional On average, 63% of subscribers on email lists are inactive - Listrak Data messaging Companies that prioritize the customer experience generate 60% higher profits than their competitors - Gartner Group 75% of of first-time visitors abandon a site with the intent of returning Average open rate for a welcome email is 50 - 60% compared to an average of 20% for promotional emais 52% of consumers site online ratings and reviews as the most infiuential tactor in buying decisions General, blast-style emails won't cut it anymore. If your company is sending generic, mass emails rather than behavior-based, one-to-one messages, you're missing out on key opportunities to interact with customers and significantly increase revenue. With the right strategy and approach, the types of automated campaigns that can boost bottom lines are endless. in www.fathomdelivers.com FATHCM RETAIL e2014 FATHOMB SEO. LLC. Al rights reserved. Fathom is located at 8200 Sweet Valey Dr. Valey View, OH 44125 cay /Aivenory Ema ond Loyohy Programs Post-Purchase Win-Back Soues ouopjOM JOQuosan Email Opt In Browse Retargeting Cart Abondonment &

Email Marketing Targeted Messaging for the Customer Life Cycle

shared by mmathews on Apr 24
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General, blast-style emails won't cut it anymore. If your company is sending generic, mass emails rather than behavior-based, one-to-one messages, you're missing out on key opportunities to interact w...

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Fathom

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Business
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