Email Marketing by Numbers

EMAIL MARKETING BY NUMBERS UBJECT LINES SUBJECT LINES FEWER THAN 10 CHARACTERS LONG HAD AN OPEN RATE OF 58% FOR B2B COMPANIES, SUBJECT LINES THAT CONTAINED "MONEY," "REVENUE," AND 58% "PROFIT" PERFORMED THE BEST. 22.2% 64% PERSONALIZED SUBJECT LINES ARE 22.2% MORE LIKELY TO BE OPENED. OF PEOPLE SAY THEY OPEN AN EMAIL BECAUSE OF THE SUBJECT LINE. ONVERTION RATE 7 IN 10S PEOPLE SAY THEY MADE USE OF A COUPON OR DISCOUNT FOR EVERY $1 SPENT, $44.25 IS THE AVERAGE RETURN ON EMAIL MARKETING INVESTMENT. FROM A MARKETING EMAIL IN THE PRIOR WEEK. $44.25 %3D 44% OF EMAIL RECIPIENTS MADE AT LEAST ONE PURCHASE LAST YEAR BASED ON A PROMOTIONAL EMAIL. 81% EMAIL CONVERSION RATE 74% OF EMAIL MARKETERS REPORT HAVING AN “EXCELLENT" OR “GOOD" ROI, COMPARED TO JUST 37% WHO DO NOT TEST AVERAGE (2.89% VS. 1.6%) 74% 37% 42% NEXT-BEST PERFORMER EMAIL'S CONVERSION RATE WAS 81% HIGHER THAN THE AVERAGE (2.89% VS. 1.6%) AND 42% HIGHER THAN THE NEXT-BEST PERFORMER, REFERRALS (2.04%). ELIVERABILITY 么 OPEN Z VOLUME . TRANSACTION A REVENUE 么 CLICKS MON FRI SAT SUN EMAILS SENT ON SATURDAYS AND SUNDAYS HAD HIGHER OPEN, CLICK, AND TRANSACTION RATES, BUT MUCH LOWER VOLUME. MONDAY EMAILS HAD THE HIGHEST REVENUE PER EMAIL, BUT FRIDAY HAD BETTER CLICK RATES. 27% 1158% OF CONSUMERS WERE MORE LIKELY TO SAY THEIR FAVORITE EMAILS THAT INCLUDE SOCIAL SHARING BUTTONS HAVE A 158% COMPANIES SHOULD INVEST IN MORE EMAIL. HIGHER CLICK-THROUGH RATE. $10%YEAR OVER YEAR. EMAIL MARKETING SPEND GROWS 47% SAID THAT AUTOMATICALLY SENDING AN EMAIL BASED ON A TRIGGER IS SOMEWHAT EFFECTIVE WITH 43% RESPONDING IT WAS VERY EFFECTIVE. 48% % OF ONLINE RETAILERS PERFORM COPY OPTIMIZATION. 2B 40% OF B2B MARKETERS RATED THE LEADS GENERATED BY EMAIL MARKETING AS HIGH QUALITY. 72% OF B2B BUYERS ARE MOST LIKELY TO SHARE USEFUL CONTENT VIA EMAIL. 64% OF DECISION-MAKERS READ THEIR EMAIL VIA MOBILE DEVICES. 72% 64% 40% Source: Convinceandconvert.com, Contact us at [email protected] to find out how you can use this low cost, high ROI marketing strategy for your business. GetResponse.com, Experian.com, Adestra.com Content That Makes a Diference II